Tracy Rosecrans

President of mindbodygreen. Formerly; Healthline & Red Ventures. Mom, Peace Corps volunteer

[Tracy Rosecrans @tracyrosecrans]

@TaherZariwala LP

[Tracy Rosecrans @tracyrosecrans]

@ethanhays @lilyraynyc Before joining Healthline, I ran SEO for small businesses, and I learned a good amount about local SEO from following you Andrew.

[Tracy Rosecrans @tracyrosecrans]

@ethanhays @lilyraynyc It took about 1.5 years to rebuild the site from the ground up, and we started to see uplift in June 2013 with a Panda update. From there, we focused on quality. A disciplined focus on constantly improving the content and UX drove our growth over the next 10 years.

[Tracy Rosecrans @tracyrosecrans]

@ethanhays @lilyraynyc Once we knew the path forward, the team worked to identify creative ways to accelerate success. For example, a partner on the B2B side bought Healthline original content (no-indexed / behind firewall) and that helped fund our investment further. We owned the rights to the library

[Tracy Rosecrans @tracyrosecrans]

@ethanhays @lilyraynyc We built out SEO tests with original content and showed the uplift in traffic. From there we began to slowly replace the licensed content with original content, monitor results and scale.

[Tracy Rosecrans @tracyrosecrans]

@ethanhays @lilyraynyc For symptom search, we de-indexed most of the pages. We retained some and added original content as well as a better UX.

[Tracy Rosecrans @tracyrosecrans]

@ethanhays @lilyraynyc It wasn’t an easy journey to prove to leadership the value of original content, but with the right test data, we gained buy in. We killed doc search almost immediately as the content was thin, basically just a phone directory for doctors.

[Tracy Rosecrans @tracyrosecrans]

@localseoguide @ethanhays You are correct Andrew.

[Tracy Rosecrans @tracyrosecrans]

@Aazarshad DTC

[Healthline @Healthline]

See Healthline's new look! Full video here -> https://t.co/lTI9tjKUSb

[Kasey Hickey @kfleisher]

“Any day now?” +19 other things only twin moms will understand https://t.co/zQLpAPuEeN @healthline @tracyrosecrans

[Tracy Rosecrans @tracyrosecrans]

Just landed in OC. Heading to #codemedia. Very excited to hear from one of my favorite directors, Spike Jonze

[Tracy Rosecrans @tracyrosecrans]

Team @Healthline featured in @Moz #seo #marketing #content https://t.co/dXgliWaU9A

[Moz @Moz]

Here’s How Meaningful Content Updates Increased Traffic by 57% https://t.co/1Za957J0y2 By @RyanPurtill2

[Tracy Rosecrans @tracyrosecrans]

Go team @Healthline! https://t.co/UHWgDQz1ii

[Healthline Insider @HL_Insider]

Healthline wins! Brands That Won Google in 2015 https://t.co/hWZTUS5MO3 via @moz - How'd we do it? This woman... @tracyrosecrans

[Tracy Rosecrans @tracyrosecrans]

Healthline Media receives $95 million in equity funding https://t.co/iD8RNbGEDK via @MMMnews

[Tracy Rosecrans @tracyrosecrans]

Looking forward to attending @Recode's event next month #CodeMedia in Dana Point

[Tracy Rosecrans @tracyrosecrans]

@PhilzCoffee love your coffee, but can you fix your leaky lids?!

[Summit Partners @SummitPartners]

Proud to invest in @Healthline, the fastest growing #consumerhealth information site https://t.co/hHAkXpnO6o

[Tracy Rosecrans @tracyrosecrans]

@Healthline featured in the @WSJ: https://t.co/IwzNAxFBNS #media