I'm told Poppi's retail sales across all channels for 2023 was $116.3M, including grocery, convenience and mass market.
This is retail sales, so you can assume Poppi's revenue was around half that once you take into account retail margin, distributors and brokers etc.
Even if you add some more for independent channel, DTC and Canada, it's likely to be considerably under $100M in revenue for 2023.
300 employees at Poppi listed on LinkedIn would not come cheap.
People close to Olipop say their revenue was around $200M in 2023. So these two brands are at a different scale altogether.
Was the Superbowl commercial part of a hail Mary of recent marketing efforts by the Poppi brand in an attempt to keep up with Olipop?
Cause as a kid in the 90s Philippines, American culture was just ubiquitous. It kinda makes people subconsciously want to be a part of/experience American culture in general thus becoming economic actors directly or indirectly.
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