travis

Helping businesses grow with AI Implementation, SEO, Local SEO (Google Maps) & Website Design.

[travis @travissmith]

@grok why is Fable 5 still not back despite Anthropic stating it would return today?

[travis @travissmith]

A $200 service call doesn't start with an ad.

It starts with a Google search → your GBP → a phone call → someone picking up.

Break any link in that chain and you lose the job. Most companies have 2 broken links and don't know it.

#AI

[travis @travissmith]

Companies using AI to answer calls and book appointments are capturing leads that everyone else sends to voicemail. Same market, completely different results.

#AI

https://t.co/wQicsyinLt

[MarTech Series @MarTechSeries]

LocaliQ ANZ Launches AI Voice Agent to Help Businesses Capture and Convert Every Call https://t.co/daDbWHlfEf #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

[travis @travissmith]

Tired of marketing agencies that talk but don't deliver?

We set up AI voice agents, CRM automation, and local SEO that actually bring in booked jobs.

No vanity metrics. Just revenue.

https://t.co/ZcAJEI2DoF

#AI

[travis @travissmith]

Every home service company should know these numbers:

- How many calls came in this week
- How many were answered
- How many turned into booked jobs
- What the close rate is

If you don't know, you're guessing. And guessing doesn't scale.

#SmallBusiness

[travis @travissmith]

The most expensive employee at any home service company isn't the highest paid one.

It's the one who doesn't follow up on leads.

One missed follow-up = one lost job. Multiply that by 20/month.

#AI

[travis @travissmith]

The hardest pill for service business owners to swallow:

Your 2-star Google rating is costing you more than any ad campaign could ever fix.

50 five-star reviews > $5K/mo in ads. Every single time.

#AI

[travis @travissmith]

Home service companies spending money on:

❌ Logo redesigns
❌ Social media managers
❌ Branded truck wraps

Before they've done:

✅ Google Business Profile optimization
✅ 50+ Google reviews
✅ A website that loads in under 3 seconds

Priorities are backwards.

#LocalSEO

[travis @travissmith]

I asked a contractor how he gets customers.

"Word of mouth."

I asked what happens when word of mouth slows down.

"...it gets tight."

That's not a business. That's a lottery ticket. Build a system.

#SmallBusiness

[travis @travissmith]

The biggest lie in small business marketing:

"You need to be on every platform."

No. You need to be on Google when someone searches for what you do. That's the only platform that prints money for service businesses.

#LocalSEO

[travis @travissmith]

If you're an HVAC company and you don't show up in Google Maps when someone searches "AC repair near me".your competitor is eating your lunch.

Not next year. Right now. Today.

#AI

[travis @travissmith]

The 3 things that actually move the needle for home service companies:

1. Answer every call (or have AI do it)
2. Follow up in under 5 minutes
3. Ask every happy customer for a Google review

That's it. Everything else is noise until these are locked.

#AI

[travis @travissmith]

Hard agree. The home service industry is about to split into two groups: companies running modern systems and companies wondering where all their customers went.

#SmallBusiness

https://t.co/97MR3hN7qt

[RoofersCoffeeShop® @RoofCoffeeShop]

The Great British Slate Off
https://t.co/0ONgUUGP1C

#NFRC #NationalFederationofRoofingContractors #RCSUK #RoofersCoffeeShopUk #TheCoffeeShops #RoofersCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry

[travis @travissmith]

Controversial: most small business owners would make more money firing their marketing agency and just answering every call within 30 seconds.

The ROI on "pick up the phone" is infinite.

#SmallBusiness

[travis @travissmith]

Your Google Business Profile is more important than your website.

I said what I said.

87% of consumers use Google to find local services. They see your GBP before they ever click your site.

If your GBP has 3 photos from 2019, you've already lost.

#AI

[travis @travissmith]

This is the kind of thinking that separates the top 5% of service companies from everyone else. Most contractors are great at their craft but never build the business machine around it.

#SmallBusiness

https://t.co/dVOtej6YLw

[Trenton Hughes @trentjhughes]

HVAC companies in most cities are booked 3 weeks out...

A license and a van is all you need

A good tech who goes out on their own can clear $500K year one.

$1M by year three is common.

Nobody brags about owning an HVAC company.

The owners are fine with that.

[travis @travissmith]

Talked to a plumber yesterday. $4K/mo on ads. Zero idea how many calls he missed last month.

I checked. 37.

At $300 average ticket that's $11,100 walking out the door every month. Nobody told him.

#SmallBusiness

[travis @travissmith]

Every roofer in America runs the same play:

1. Buy leads from Angi
2. Race 6 other companies to call first
3. Lose on price
4. Complain that marketing doesn't work

The ones winning aren't buying leads. They're building systems that generate them.

#AI

[travis @travissmith]

Underrated take. The businesses that win aren't the best at their trade. They're the best at answering the phone and showing up on time. Everything else is noise.

#SmallBusiness

https://t.co/O8O0MafxU0

[Gary Vaynerchuk @garyvee]

Which decade are you in ???? And do you get it ? The story will continue too until we hit 100 and then we will assess

[travis @travissmith]

Respectfully, the problem is almost never lead volume. It's lead response time. Respond in 5 minutes and you're 21x more likely to close. Respond in an hour and they already called someone else.

#SmallBusiness

https://t.co/SJATr6HyK6