TreeTopFrog

🐸 TreeTopFrog = Creative Digital Marketing Brand
🍻 TreeTop Tavern = Our Pub-themed content world.
🧰 The Tavern Toolkit = @Awesum_CRM

[TreeTopFrog @TreeTopFrog]

Grab Yer Free Chapter
👉 https://t.co/gGZj6Ti3G4

[TreeTopFrog @TreeTopFrog]

Small Business Owners

Is your content casting into the void? 🎣
Catchin’ heehaw?

That’s exactly what Boab did —
chuckin’ sausages into a loch and expectin’ a trout wi’ a taste for pork. 🌭

Simple truth:

🎣 Wrong bait = Nae fish.

And that’s when you end up with:

📄 Service pages that don't catch.
🎣 Ads that never hook.
📝 Blogs that never surface.
🦗 An inbox quieter than Boab’s empty creel.

If your content doesn’t match what people are actually searching for, you might as well shout “pies!” into a skip.

This free chapter from Boab's Big Book o' Marketing Myths tells it as a pub story over a pint —
search intent is the difference between empty creels… and leads on the line 🐟

“Keyword Research: You Wouldnae Fish Wi’ a Sausage!” is just one of 70+ real-world marketing myths Boab's book tackles —
website whoppers, SEO slip-ups, ad disasters, tech terrors, AI sidekicks and more.

No fluff. No jargon.
Just laminated lessons you can use to fix yer bait.

Banter on the surface.
Real marketing underneath.

👉 Link in the comments — on the house!

[Hridoy Reh @hridoyreh]

📂 SEO
┃
┣ 📂 Technical SEO
┃ ┣ 📂 Site Structure
┃ ┣ 📂 Crawlability
┃ ┣ 📂 Core Web Vitals
┃ ┗ 📂 Structured Data
┃
┣ 📂 On Page SEO
┃ ┣ 📂 Keyword Research
┃ ┣ 📂 Search Intent
┃ ┣ 📂 Title Tags
┃ ┗ 📂 Internal Linking
┃
┣ 📂 Off-Page SEO
┃ ┣ 📂 Link Building
┃ ┣ 📂 Digital PR
┃ ┗ 📂 Brand Mentions
┃
┣ 📂 Content SEO
┃ ┣ 📂 Topical Authority
┃ ┣ 📂 Content Clusters
┃ ┗ 📂 Programmatic SEO
┃
┣ 📂 Local SEO
┃ ┣ 📂 Google Business Profile
┃ ┗ 📂 Local Citations
┃
┣ 📂 E-commerce SEO
┃ ┣ 📂 Product Page SEO
┃ ┗ 📂 Category Page SEO
┃
┣ 📂 International SEO
┃ ┣ 📂 Hreflang
┃ ┗ 📂 Geo Targeting
┃
┣ 📂 Enterprise SEO
┃ ┣ 📂 Automation
┃ ┗ 📂 Governance
┃
┣ 📂 AI SEO
┃ ┣ 📂 Generative Engine Optimization
┃ ┗ 📂 LLM Visibility
┃
┗ 📂 Analytics
┣ 📂 Google Analytics
┗ 📂 Search Console

[TreeTopFrog @TreeTopFrog]

🎱 Meet Big Davie

Chef. Darts Semi-Finalist. Pool Champ & Enforcer. Occasional Safety Hazard.

Apron long past retirement, cayenne-stained hands, and a stare that’s grilled as many folk as steaks.

Known For

🎱 Screamin’ “IT’S NO BURNT, IT’S CHARRED!”
🎱 Abandonin’ the kitchen mid-rush tae win a pool game
🎱 Once attemptin’ a whisky flambé wi’ a Zippo and nae regrets

Catchphrase: “Could’ve gone pro.”

⚡️ Coming soon: fire, flavour, and management advice ye definitely shouldn’t try at home.

[TreeTopFrog @TreeTopFrog]

🎤 𝗠𝗲𝗲𝘁 𝗦𝗮𝗻𝗱𝗿𝗮

Waitress. Drama Magnet. Karaoke Assassin.

Power curls, glitter eyeliner, and a gaze that could melt laminate — or yer confidence.

𝗞𝗻𝗼𝘄𝗻 𝗙𝗼𝗿

👉 Explodin’ on TikTok while threatenin’ a stag do wi’ a dessert spoon
👉 Sellin’ the full dessert menu wi’ just a wink and a tray
👉 Givin’ Boab a verbal skelp at least three times a day

𝗖𝗮𝘁𝗰𝗵𝗽𝗵𝗿𝗮𝘀𝗲

“Hiya sweetheart, I’ll get that in a jiffy!”

⚡️ Coming soon: the secret weapon behind every sold-out menu

[TreeTopFrog @TreeTopFrog]

🍺 𝗠𝗲𝗲𝘁 𝗕𝗼𝗮𝗯

𝗧𝗶𝘁𝗹𝗲: Tavern Owner. Marketing Eejit. Unintentional Case Study.

𝗟𝗼𝗼𝗸: Flat cap, suspicious stare, and the look of a man who’s just lost a fight wi’ the printer.

𝗞𝗻𝗼𝘄𝗻 𝗙𝗼𝗿:

👉 Believin’ laminated menus count as “strategy”
👉 Shoutin’ “I’ll dae it masel!”… then daein’ it wrong
👉 Accidentally goin’ viral fae fallin’ through the toilet door

Boab’s the main character in our new marketing adventure — Plenty chaos and lessons tae come… 🍻

[TreeTopFrog @TreeTopFrog]

Rumour has it the Frog invented The Tattie Scone Strategy™, Pitch & Toss, and The Combustulator — a daft contraption that does more in 2 minutes than Boab does in 2 decades.

[Jody Greig @Jody_Digital]

🐸 𝗠𝗲𝗲𝘁 @TreeTopFrog

Marketing Strategist. Systems Whisperer. Full Scottish-Level Thinker.

Frog suit. Or… maybe an actual frog. Even Sandra’s no’ sure.

𝗞𝗻𝗼𝘄𝗻 𝗙𝗼𝗿
👉 Roasting Boab wi’ love and laminated logic
👉 Droppin’ truth bombs harder than Big Davie throws darts
👉 Turnin’ marketing waffle into bite-sized brilliance

𝗖𝗮𝘁𝗰𝗵𝗽𝗵𝗿𝗮𝘀𝗲: “Even you, Boab, might learn somethin’… eventually.”

⚡️ 𝗖𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻: smug truths, green suit, nae mercy!

[TreeTopFrog @TreeTopFrog]

🍺 Boab is raw, daft, and once proved ye cannae catch trout wi’ a sausage.

📋 Like always wi’ Boab — every disaster’s just a laminated lesson in disguise.

🔜 Coming soon… stories from sausages tae search engines tae sales funnels.

[Jody Greig @Jody_Digital]

🍺 𝗠𝗲𝗲𝘁 𝗕𝗼𝗮𝗯 (ranting about Digital ID & the ‘Brit Card’)

𝗧𝗶𝘁𝗹𝗲: Tavern Owner. Marketing Eejit. Unintentional Case Study.

𝗟𝗼𝗼𝗸: Flat cap, suspicious stare, and the look of a man who’s just lost a fight wi’ the printer.

𝗞𝗻𝗼𝘄𝗻 𝗙𝗼𝗿:
👉 Believin’ laminated menus count as “strategy”
👉 Shoutin’ “I’ll dae it masel!”… then daein’ it wrong
👉 Accidentally goin’ viral fae fallin’ through the toilet door

Boab’s the main character in our new adventure — and this rant is just the beginning. Plenty more chaos (and lessons) tae come… 🍻

[TreeTopFrog @TreeTopFrog]

We're not just using AI... we're weaving it into the fabric of everything we do 🤖

Are you embracing AI, and if so, what tools are you using to redefine your workflows?

[TreeTopFrog @TreeTopFrog]

AI, Och aye 🤖

We’ve seen a massive shift in workflows and processes over the past few years at TreeTopFrog.

Embracing AI hasn’t just changed how we work; it has completely redefined our operations 🚀

Here are some of the tools that we use:

[TreeTopFrog @TreeTopFrog]

GPT 4o Image Gen: Image Creation.... Insanely good! 🤯

Check out the attached graphic (GPT 4o Image Gen) that we produced for our sister company @Awesum_CRM We took the "Bits to Bobs" script and prompted GPT to create a poster in the style of, Kill Bill.

[Deborah Meaden 🇺🇦 @DeborahMeaden]

They continue to amaze…

[Charles Floate 📈 @Charles_SEO]

All SEOs can relate

[Ryan Haecker @RyanHaecker]

Earth, Venus and Jupiter as seen from Mars

[Neil Drysdale @NeilDrysdale]

An owl obviously spotted something to eat even in the snow. They are wonderful creatures, but they don’t take prisoners!

[oli @oliphantly]

There's a bunch of grants surfacing for Scottish and UK companies, so I thought I'd collate some of them here:

🧵

[Scottish Banter @1scottishbanter]

Ben Nevis under the stars 😍🏴󠁧󠁢󠁳󠁣󠁴󠁿

[TreeTopFrog @TreeTopFrog]

San Francisco DA sues DoorDash for classifying delivery workers as independent contractors https://t.co/0JRjLJWbBl