Trendbox

Real-time Data Analysis of #FMCG
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[Trendbox @trendbx]

Cold coffee is breaking away. ☕❄️
While beverages declined in Türkiye’s traditional trade, cold coffee grew +31.0% through Ramadan and kept climbing.

SKU-level data shows premiumization, regional shifts, and a niche becoming a value-growth engine.

👉 DM for the full report.

[Trendbox @trendbx]

May 2026 FMCG data shows: headline growth, but basket reallocation.

+7.4% MoM 📈
-15.5% YoY 📉
+4.0% pack size 📦

Beverages gain share, snacking loses ground.
Ice cream spikes, functional drinks rise.

TrendBox tracks these shifts in real time.

[Trendbox @trendbx]

Paylaşmanın, dayanışmanın ve iyiliğin güzelliğini hep birlikte yaşadığımız nice bayramlara…
Kurban Bayramınız kutlu olsun.

[Trendbox @trendbx]

19 Mayıs Atatürk’ü Anma, Gençlik ve Spor Bayramı kutlu olsun. Bağımsızlık mücadelemizin ilk adımını atan Gazi Mustafa Kemal Atatürk’ü ve tüm kahramanlarımızı saygı ve minnetle anıyoruz. 🇹🇷

[Trendbox @trendbx]

From 2 people sharing a couch to a team turning Turkey-wide traditional trade data into strategy for global FMCG brands.
96% accuracy. Nationwide coverage. Real-time insights.
And the ambition ahead? Bigger than anything behind us. 🚀

[Trendbox @trendbx]

Energy drink shelf is shifting. ⚡
+72% growth in 8 weeks.
85% plain, 15% flavored. New entrant reached 0.52% share in 5 weeks.
Real weekly sell-out data. SKU-level. Traditional trade. 📊
DM for a free category snapshot. 📩

[Trendbox @trendbx]

Ice cream season officially opened 🍦
2026: +108.6% growth in traditional trade
But the real story is in the basket:
Iced tea
Milk
Chocolate
are now key co-purchase drivers with ice cream.

Different regions, different summer dynamics.
No single Türkiye average.

[Trendbox @trendbx]

The basket reveals the truth—if you know how to read it.
Trendbox turns live POS data from 3,000+ outlets and 96% traditional-channel coverage into SKU-level regional foresight.
Are you steering by national averages, or by the regional truth?

[Trendbox @trendbx]

Behind every fast solution, every seamless experience, and every successful day, there are people giving their time, energy, and effort.

Happy May 1st Labour Day to everyone who works with passion and purpose. 🤍

#LabourDay #May1 #TeamWork #BehindTheScenes #BuiltTogether

[Trendbox @trendbx]

Instinct isn’t strategy; it’s risk. Trendbox streams live sell-out data from 3,000+ POS, giving FMCG brands real-time SKU, channel, and regional visibility. Spot demand early, close distribution gaps, and decide at shelf speed.

[Trendbox @trendbx]

Turn data into decisions. Decisions into growth.

https://t.co/G7fs0oAVml

[Trendbox @trendbx]

📊 March ’26 FMCG Insights: What the Shelf Is Telling Us

👉 In March ’25, energy drinks showed a clear imbalance; flat unit growth (+0.2%) vs. volume decline (-5.7%). By March ’26, the category rebounded with +13.5% growth in both units and volume, signaling demand recovery.

[Trendbox @trendbx]

🚀 What it means;

-Growth is no longer just distribution.
-Real-time insight, shopper understanding, and execution speed win.

Data is everywhere. Insight is the edge.

👉 Trendbox: Real-time sell-out | Basket analytics | SKU-level visibility

[Trendbox @trendbx]

👉 Despite smaller baskets, revenue grew +10.6%. → Frequency & price-pack architecture are key growth drivers.

👉 Cola 🥤 (Mar vs. Feb ’26)
•Units: ~+16% (leader & challenger)
•Volume: Leader +18.5% | Challenger +31%

👉 Premiumization & larger packs (1L+) accelerating

[Trendbox @trendbx]

👉 Basket Dynamics:
•Basket count: +38.4% 🛒
•Total items: -23.8%
•Avg. basket size: 2.7 → 1.5
•Avg. basket value: 174.4 TL → 140.4 TL

👉 Shift toward more frequent, smaller, mission-driven trips

[Trendbox @trendbx]

👉 The energy drinks category leader stayed aligned (+16.6% units / +10.9% volume), while its closest competitor underperformed (units -5%, volume -0.8%). A challenger brand over-indexed (+30%), reshaping the competitive landscape. ⚡

[Trendbox @trendbx]

Distribution alone doesn’t win; shelf dominance does. 🚀
It’s not always the product that underperforms; more often, it’s your route-to-market execution.

•Real-time field intelligence
•End-to-end stock & distribution visibility
•Actionable insights that convert into sell-out

[Trendbox @trendbx]

Sevdiklerinizle bir arada, sağlık, huzur ve mutlulukla geçireceğiniz şeker tadında bir bayram diliyoruz. 🍬

Bayramınız kutlu olsun! 🌟

#ramazanbayramı

[Trendbox @trendbx]

Çanakkale Zaferi’nin 111. Yıl Dönümü'nde, eşsiz bir cesaret ve fedakârlıkla tarih yazan Gazi Mustafa Kemal Atatürk ve tüm kahraman şehitlerimizi büyük bir saygı ve minnetle anıyoruz.

18 Mart Çanakkale Zaferi Kutlu Olsun!

#18Mart #ÇanakkaleZaferi

[Trendbox @trendbx]

Geleceği şekillendiren, emeğiyle dünyayı güzelleştiren ve her alanda iz bırakan tüm kadınların yanındayız. 💫

8 Mart Dünya Kadınlar Günü Kutlu Olsun! 💐