True Tickets

True Tickets is a secure digital ticket delivery service for Tessitura member organizations. Stay in control of the entire ticket lifecycle, from sale to scan.

[True Tickets @true_tkts]

Celebrating 2 years with @nashvillesymph 🎶 and @austinsymphony 🎻✨

Seamless entry. Secure digital ticketing. Stronger audience connections. 🎟️

#TrueTickets #PerformingArts #DigitalTicketing

[True Tickets @true_tkts]

AI dominated the conversation at #BostonTechWeek's The Investment Game.

Thanks to HubSpot for Startups and all the panelists. Proud to have CEO Matt Zarracina represent True Tickets. 🎟️ @HubSpotStartups

[True Tickets @true_tkts]

We’re proud to partner with @americanrep to deliver a more seamless, accessible, and secure digital ticket experience for A.R.T. audiences. 🎭

Read more: https://t.co/mJwc1EaEju

#TrueTickets #Tessitura

[True Tickets @true_tkts]

@ctgla needed more than digital tickets. They needed visibility into who was actually attending.

In this webinar clip, CTG explains how #TrueTickets helped reveal shared-ticket guests through secure delivery and deep #Tessitura integration. 🎟️

[True Tickets @true_tkts]

Can #TrueTickets CEO Matt Zarracina capture the heart and conviction of a top-tier investor? Find out at The Investment Game: In Pursuit of Series A during #BosTechWeek this Thursday in Boston.

📍 Loretta’s Last Call
🕓 5/28 | 4–7 p.m. ET

More: https://t.co/VMYgY8Ly3m

[True Tickets @true_tkts]

This Memorial Day, we honor the brave service members who made the ultimate sacrifice. 🇺🇸

True Tickets was founded by veterans Matt Zarracina and Steven Dobesh, and we’re proud to support veteran-owned businesses and communities.

#MemorialDay #VeteranOwned #TrueTickets

[True Tickets @true_tkts]

Stay connected to the future of ticketing 🎟️

Sign up for the True Tickets newsletter for webinars, industry insights, customer stories, product updates, and audience engagement strategies.

Subscribe:
https://t.co/0M2XrUtOoi

#DigitalTicketing #PerformingArts

[True Tickets @true_tkts]

Heading to NYC next week? 🎟️

Matt Zarracina and Ken Lesnik will be at The Broadway League’s Spring Road Conference, May 19–21.

Want to talk secure digital ticket delivery, audience insights, or revealing your shadow audience?

Book a meeting: https://t.co/LIv9e6VK7V

[True Tickets @true_tkts]

#PartnerPerspectives: Virginia Arts Festival is enhancing the patron experience with True Tickets’ secure digital ticketing.

Thank you, Chaz Stuart, for sharing your perspective! @VaArtsFest

[True Tickets @true_tkts]

Celebrating partnership milestones with three incredible organizations 🎟️

• 5 years with @StrazCenter
• 2 years with @SacMusicals
• 1 year with @BostLyricOpera

Proud to support each team with secure digital ticket delivery and seamless patron experiences.

[True Tickets @true_tkts]

#PartnerPerspectives: @OregonSymphony is enhancing audience connection with #TrueTickets digital ticketing, delivering seamless entry and better tools to serve patrons.

Thank you, Tanner Hanley, for sharing your perspective!

#DigitalTicketing #PatronExperience

[True Tickets @true_tkts]

A ticketing error sent the wrong offer to a huge audience. With True Tickets, the venue still had full control of delivery, so the mistake was caught and stopped before anything reached patrons. Watch the full webinar: https://t.co/lwTmCXlsVX

[True Tickets @true_tkts]

4M tickets shared through True Tickets, and counting!
Every shared ticket is an opportunity to reach your shadow audience, patrons who receive tickets but aren’t yet in your CRM.
The 26–27 season is already in motion.
The question is whether you’ll know who actually attends.

[True Tickets @true_tkts]

Celebrating our partners 🎟️✨

3 years with @SanDiegoSymph 🎶
2 years with @SeattleOpera 🎭
1 year with @DenverCenter 🏛️

Seamless, secure ticketing. Stronger audience connections.

#TrueTickets #PerformingArts #DigitalTicketing

[True Tickets @true_tkts]

#PartnerPerspectives: @NYCityCenter is enhancing accessibility, convenience, and security with #TrueTickets digital ticketing, creating a more seamless experience for every guest.

Thank you, Michael S. Rosenberg, for sharing your perspective!

[True Tickets @true_tkts]

Celebrating 2 years with @alleytheatre 🎟️

Proud to support seamless, secure ticketing and stronger audience connections.

#TrueTickets #PerformingArts #DigitalTicketing

[True Tickets @true_tkts]

We’re excited to partner with Virginia Arts Festival

110K+ attendees. 250+ performances.

Now powered by secure digital ticket delivery with:
✔️ Mobile access
✔️ Contactless entry
✔️ Better audience insight

More connection, less friction.

https://t.co/XGfkP5rDee

#TrueTickets

[True Tickets @true_tkts]

Ticket resale isn’t about loss.

~50% resell at face value
Median: 100%
Avg: 90.9%

The real question isn’t when resale happens.

It’s whether it happens in your system.

PatronSafe™ Ticket Resale keeps every transfer visible, controlled, and connected.

https://t.co/s7BnqtGMXF

[True Tickets @true_tkts]

#PartnerPerspectives: @TorontoSymphony is strengthening audience connection with #TrueTickets digital ticketing, delivering deeper insight and a more seamless experience from purchase to performance.

#DigitalTicketing #AudienceEngagement

[True Tickets @true_tkts]

Celebrating 2 years with @5thAveTheatre 🎟️

Proud to support seamless, secure ticketing and stronger audience connections.

#TrueTickets #PerformingArts #DigitalTicketing