Rollup

Rollup (a16z sr007)

[Rollup @tryrollup]

Agent economy = the right platform + context both on the merchant/business side AND user side. Can't work without either.

Excited to be on this list alongside the greatest teams building towards the same vision.

Big shoutout to @a16z, @speedrun, @venturetwins & @omooretweets!

[a16z @a16z]

The primary users of the Internet are no longer human. They’re AI agents.

As agents move from answering questions to completing tasks, they’ll increasingly decide which products to use, which services to subscribe to, and where to spend money on our behalf.

a16z's Olivia Moore and Justine Moore on the B2A economy: https://t.co/Y4aT9wibgb

[Fondo.com @Fondocom]

Your phone has years of context about you.
Yet most new apps still start from zero.

Where you go. What you eat. What you wear. How your interests change over time.

@mwahjiwoo and @noramxiao saw an opportunity in all that information sitting in people's camera rolls.

So they built @tryrollup

An SDK that turns camera rolls into user context, helping apps understand users without starting from scratch

Photos stay on the phone, while apps gain insights into users' interests, habits, and preferences

For example, screenshot six bomber jackets from different brands, and a shopping app could recognize what you're looking for without asking.

But the real breakthrough came when other founders started asking to buy the technology powering Rollup's original shopping app.

So J and Nora pivoted from building an app to selling the underlying SDK.

Just nine days later, were at six figures in contracted ARR and seven figures in pipeline revenue.

Some customers even skipped the free trial and asked to pay immediately.

Their vision? A future where every consumer app becomes a personal AI, powered by a deeper understanding of its users.

They started by building one personalized shopping app.

Now they're building the technology that could make every consumer app personal.

🎙️‍ @noramxiao & @mwahjiwoo, Co-Founders, @tryrollup, with Guest Host: @MaanavA51108, CEO & Co-Founder, @trymemoir_ai on Fondo @thestartpod

01:08 Meet Rollup Co-Founders J Yim and Nora Xiao

02:13 Turning camera rolls into personal context

03:17 From shopping app to SDK

04:22 Unlocking the value of personal photos

05:11 Identifying moments, trends, and shopping intent

06:18 Six figures in contracted ARR after nine days

07:14 Finding product-market fit

08:16 The strategy behind Rollup's pivot

09:12 Building a strong co-founder relationship

10:21 What inspired J and Nora to become entrepreneurs

12:14 The future of personal AI

13:19 Expanding beyond photos

14:08 Privacy, on-device AI, and user trust

[Dylan S Phillips @dylsphillips]

🎙️ Today @ 3:30PM PT

Co-Founders of @tryrollup (a16z @speedrun 007): "Every app should already know you"

[Rollup @tryrollup]

https://t.co/wNVsJVo9PK

[J Yim @mwahjiwoo]

Your users have changed. Your app hasn't caught up.

We asked strangers how fast their interests change.

@noramxiao and I are building Rollup @tryrollup with a16z @speedrun so developers can build apps that actually keep up.

https://t.co/g2tBV8ZaSH

[J Yim @mwahjiwoo]

Your users have changed. Your app hasn't caught up.

We asked strangers how fast their interests change.

@noramxiao and I are building Rollup @tryrollup with a16z @speedrun so developers can build apps that actually keep up.

https://t.co/g2tBV8ZaSH