Athletes own the trust and attention of millions of consumers making daily spending decisions around what they wear, use, and consume.
For reference, consumers are spending over $200B annually on health, wellness, and fitness ecommerce alone. Brands are investing another $40B on performance and brand marketing with a spectrum of athletes to influence that spend.
We started Faves to make it easy for every athlete to maximize their earnings on both sides, while owning their business from deals to data to audience - while enabling brands to build smarter, more measurable athlete rosters at scale.
More to come.
Building a lifelong business around being an athlete just got easier on @favesxyz.
Our next chapter is here. To learn more, visit https://t.co/OjNSBf7FRy
@alexisohanian We have a lot of athletes @favesxyz who want equity in the network they are helping build.
Some have invested (like Tara, pictured). Would love to hear how youβd scale this pov on a platform used by thousands of pro athletes across sports like ours.
Tennis is on the verge of disruption. Only a few players make strong money. The creator economy will be a boon for professionals.
https://t.co/Pz7OCrmIm2
@MikeDuda It already is! @favesxyz already has over 700 professional athletes like Tara Davis and Rose Zhang monetizing on our platform.
Athletes are the business, not the product.