Toby Wercberger

MMgt 21' | Schulich School of Business

[Toby Wercberger @TWercberger]

I want to thank @DrVeresiu for a wonderful semester in Startup Marketing @SchulichSchool! I have truly enjoyed the class, learned so much and look forward to applying these #marketing #skills!

#startupsummer21
#lastclass
#marketingclass

[Toby Wercberger @TWercberger]

Sip Safe offers a #solution to the real concerns of 'date-rape', by providing customers with a gender-neutral, easy to use drink cover. The flexible cup cover fits to nearly all glass shapes and sizes.

#startupsummer21
#drinksafewithsipsafe #watchyourdrink #wevegotyoucovered

[Toby Wercberger @TWercberger]

In this summer's Startup Marketing course, we had to create a venture & develop a marketing plan surrounding the business idea. I am so proud of our team's final presentation! The assignment helped me integrate all the amazing skills I learned in the course!

#startupsummer21

[Stefania Priore @priore_stefania]

Wrapping up our final presentation for start-up marketing! Looking forward to sharing our product, marketing strategy, long-term objectives and financial projections with my classmates tomorrow #startupsummer21 #watchyourdrink #drinksafewithsipsafe #wegotyoucovered #entrepreneur

[Samantha @sam_jayne13]

But how do we know what is causing a higher open rate or clickthrough rate? Pure #analytics won't give you the answer, but A/B testing might! Create two versions of one email marketing campaign with different subjects & images, and see what works best! (6/?) #startupsummer21

[Samantha @sam_jayne13]

You've got mail! ✉ Are you most likely to open an email with a subject line that's 1️⃣ short & snappy, asks you a question, and has your name in it OR 2️⃣ has tons of emojis, exclamation marks, and doesn't tell you what's inside? I'd go with option 1️⃣! (4/?) #startupsummer21

[Toby Wercberger @TWercberger]

The ideal #pitch should 5 main features:
(1) Empathy
(2) Value
(3) Clarity
(4) Trust
(5) Closure

Let me know which part you think is hardest to master?

#startupsummer21

[Toby Wercberger @TWercberger]

@priore_stefania This is a great tip for an #elevator #pitch!
Did you know there are 4 categories of #stories?
personal stories, generic stories, situation stories & future stories (entrepreneur provides the venture capitalist with a future vision of the investment opportunity)

#startupsummer21

[Toby Wercberger @TWercberger]

Simple right? It’s actually very tricky to master the best words & syntax to use!

“Structural, linguistic and rhetorical features of the entrepreneurial pitch: Lessons from dragons' den” by Daly, P., & Davy, D. (2016) outlines a great #framework to use!
(4/4)

#startupsummer21

[Toby Wercberger @TWercberger]

An elevator #pitch is a shortened form of the entrepreneurial pitch. It should be a well-practiced description about your company that can be understood in the time it takes to ride up an #elevator.
(3/4)

#startupsummer21

[Toby Wercberger @TWercberger]

An elevator #pitch is a shortened form of the entrepreneurial pitch. It should be a well-practiced description about your company that can be understood in the time it takes to ride up an #elevator.
(3/4)

#startupsummer21

[Toby Wercberger @TWercberger]

Entrepreneurial pitches describe the #value #proposition of an idea or company & are used to present ideas to potential #investors. It is usually between 30 seconds & two minutes.
(2/4)

#startupsummer21

[Toby Wercberger @TWercberger]

Entrepreneurial pitches describe the #value #proposition of an idea or company & are used to present ideas to potential #investors. It is usually between 30 seconds & two minutes.
(2/4)

#startupsummer21

[Toby Wercberger @TWercberger]

Did you know that there is a difference between an #entrepreneurial pitch & an #elevatorpitch?
(1/4)

#startupsummer21

[Toby Wercberger @TWercberger]

Did you know that there is a difference between an #entrepreneurial pitch & an #elevatorpitch?
(1/4)

#startupsummer21

[Toby Wercberger @TWercberger]

Check out this article that simply illustrates the information gap between entrepreneurs & venture capitalists! Startups have governance challenges that need to be addressed for the success of the business.
https://t.co/wKVFhpjB8N via @ConversationCA

#startupsummer21

[Toby Wercberger @TWercberger]

@priore_stefania Congratulations! The course was definitely very informative especially for any #startups looking to grow #digitally.

#startupsummer21

[Toby Wercberger @TWercberger]

@sam_jayne13 This is such an interesting start-up venture! I also love the creative name! I'd be interested to know how you will be #marketing this service to restaurants. Great job at addressing the major issue of #foodwaste

#startupsummer21

[Toby Wercberger @TWercberger]

I am in the process of completing my Google Digital Garage Fundamentals of Digital Marketing certificate. It is a great summary of all the #digitalmarketing skills I have learned in Startup Marketing class this summer with additional tips! Highly recommend!

#startupsummer21

[aimun. @aimun_]

Netnography comes from ethnography, which is a qualitative method of data collecting to understand humans in their natural environment and cultures. Netnography encompasses a similar study but in the online environment via social media.

#StartupSummer21

[Toby Wercberger @TWercberger]

@priore_stefania Teamwork makes the dream work! By leveraging everyone’s #experience & #strengths it allows the team as a whole to better succeed! #startupsummer21

[Toby Wercberger @TWercberger]

Use the acronym S.M.A.R.T:
specific, measurable, achievable, relevant, and time-framed

Check out @paldesk for more information on KPIs and other tips for small businesses! (Image: https://t.co/sMhMPthWce)

#startupsummer21

[Toby Wercberger @TWercberger]

All companies should be using KPIs to help determine if the company is reaching its #objectives. But what is the best way to set these KPIs? #KeyPerformanceIndicators #setgoals

#startupsummer21