Stefania Priore

[Stefania Priore @priore_stefania]

@TWercberger @EmilyMartino5 @RoppoliStefano @kar_tikr @julie_cullinan A business card will be included with every Sip Safe purchase to encourage customers to use our hashtags #drinksafewithsipsafe, #watchyourdrink, #wegotyoucovered which will generate user generated content. The card will also have a link to our website #startupsummer21

[Stefania Priore @priore_stefania]

Enjoyed listening to my classmates start-up marketing plans. It was a great way to integrate all the concepts we learned throughout the semester. Thank you @DrVeresiu for a wonderful term. It was a pleasure to have you as an instructor 😃 #startupsummer21 #digitalmarkering

[Toby Wercberger @TWercberger]

In this summer's Startup Marketing course, we had to create a venture & develop a marketing plan surrounding the business idea. I am so proud of our team's final presentation! The assignment helped me integrate all the amazing skills I learned in the course!

#startupsummer21

[Stefano Roppoli @RoppoliStefano]

Today is a bitter sweet day. Today marks the final class of Startup Marketing with @DrVeresiu at @SchulichSchool

Classmates and I worked on an idea called "Sip Safe" during the term. It was incredible to experience the idea evolve into a functional startup!

#startupsummer21

[Stefania Priore @priore_stefania]

Wrapping up our final presentation for start-up marketing! Looking forward to sharing our product, marketing strategy, long-term objectives and financial projections with my classmates tomorrow #startupsummer21 #watchyourdrink #drinksafewithsipsafe #wegotyoucovered #entrepreneur

[Stefania Priore @priore_stefania]

@TWercberger A great pitch will not be memorable if you don’t have a powerful closure! How can you leave the audience wanting more? Refer back to a story from the opening, ask a thought-provoking question or use a motivational lesson to tie the pitch together! #startupsummer21

[Stefania Priore @priore_stefania]

@TWercberger That’s so interesting! Stories are a terrific way to convey information. Thanks for sharing @TWercberger! #startupsummer21

[Stefania Priore @priore_stefania]

An elevator pitch is a clear, concise description outlining the value proposition of a business idea. Key to a great pitch? Tell a story that addresses a problem in the market. Be #thoughtful, #compelling & #persuasive. Know your industry! #startupsummer21

[Stefania Priore @priore_stefania]

Happy to share that I successfully completed a course offered by Google in Digital Marketing. Learned valuable information related to social media marketing, SEO’s, targeted advertising, email marketing & more! #startupsummer21

[Stefania Priore @priore_stefania]

Highly recommend taking the Google Digital Garage Fundamentals of Digital Marketing course! Learning tons of valuable information about social media marketing, search engine marketing & search engine optimization. Perfect for digital marketing beginners. #startupsummer21

[Stefania Priore @priore_stefania]

Working on our Phase 1 Start-up Marketing Presentations this week! My group and I were able to build on our strengths to achieve the synergistic benefits that come with teamwork. Trust, communication & collaboration are key to a team’s success. #startupsummer21

[Stefania Priore @priore_stefania]

Google Analytics is a #statistical tool that gives insight on website activity & user traffic. This data gives firms the opportunity to learn a customer’s preferences, behaviour, demographics & more. How cool!!#startupsummer21

[Leehe Barzilay @Leehebar]

Tip of the day: It's important to find a balance with how much social media you post. Pivoting strategies and playing around to see what gets you the optimal results is crucial #testandlearn to get the results💪 #startupsummer21

[Stefano Roppoli @RoppoliStefano]

Personal branding. Why is it so important?

For instance, let's say you and three peers are applying for a job with identical degrees. What will make YOU different? Effective personal branding helps in solving this issue. It's all about marketing YOU!

#startupsummer21

[Stefania Priore @priore_stefania]

Marketing math formula: Internet + ethnography = netnography. #Netnography allows researchers to “follow” the online world of consumers via social media. This method is cheaper, simpler and more accessible compared to traditional ethnography. #startupsummer21

[Samantha @sam_jayne13]

Another great lesson from @awokeNaware was to differentiate between what your customers want and what you think they want. This extends to the number of posts released per week, and even the colour of the products you release! These tweaks can have a huge impact #startupsummer21

[Stefania Priore @priore_stefania]

Kelly explained how the first 10 hashtags she uses on her posts are #broad & cover the overarching theme of her posts. Then, she uses 10 intentional hashtags, ones that are more #niche. Her last 10 hashtags are hyper focused & very #specific. #startupsummer21

[Stefania Priore @priore_stefania]

Today’s guest speaker, Kelly Saltzman did a terrific job sharing her social media marketing strategies and her entrepreneurial journey! She explained her strategy behind using #hashtags to increase engagement & reach her target audience #startupsummer21

[Stefania Priore @priore_stefania]

@EmilyMartino5 @ShopThreeShips Thanks for sharing Emily! I completely agree — the website is well-organized and easy to navigate. I appreciate the sidebar menu tool, promotion pop-ups, colourful images & social media integration. I also like how the website is compatible with my smart phone #startupsummer21

[Stefania Priore @priore_stefania]

How to know which social media channel is best? 1) Know your target customer 2) Look to competitors — what channels do they use? 3) What type of content do your customers want to see? 4) Understand the demographics/pros/cons of each social media platform #startupsummer21

[Stefania Priore @priore_stefania]

Social media is all about #connecting with customers to build brand loyalty & trust! It’s important that businesses choose the right social media platform for their target audience to maximize engagement #startupsummer21