Emily Martino

Schulich@YorkU MMgt ‘21 | Lassonde@YorkU B.Eng. ‘20

[Toby Wercberger @TWercberger]

In this summer's Startup Marketing course, we had to create a venture & develop a marketing plan surrounding the business idea. I am so proud of our team's final presentation! The assignment helped me integrate all the amazing skills I learned in the course!

#startupsummer21

[Toby Wercberger @TWercberger]

The ideal #pitch should 5 main features:
(1) Empathy
(2) Value
(3) Clarity
(4) Trust
(5) Closure

Let me know which part you think is hardest to master?

#startupsummer21

[Emily Martino @EmilyMartino5]

@TWercberger Great post @TWercberger! In my mind, it’s most difficult to establish trust during a pitch.

Showing results to date and a clear plan for the future seems like a good start!

#startupsummer21

[Emily Martino @EmilyMartino5]

Netnography helps marketers use online ethnography techniques to better understand #consumer perceptions of their brand.

Using netnography, Listerine found people associated its mouthwash with aliens - but also with grandparents!

#startupsummer21

https://t.co/RKTi14cvqE

[Emily Martino @EmilyMartino5]

@harleyf @awokeNaware selling sustainable clothing & giving back to animal conservation!

Its great to see independent businesses with social impact!

#startupsummer21

[Emily Martino @EmilyMartino5]

@RoppoliStefano Having Zeus around makes it so much easier to have a smile on your face I bet :)

[Stefano Roppoli @RoppoliStefano]

If there's one thing COVID-19 has taught me: The importance of maintaining a positive mindset.

It is VITAL you see your glass as half-full, rather than half-empty - pandemic or not. A positive mindset will not only change your life, but the lives around you.

#startupsummer21

[Stefano Roppoli @RoppoliStefano]

The goal of your social media page should not be to gain followers for the sake of growing your follower count. Unengaged followers don't fool anyone!

Utilizing a tool such as @Crowdfire allows you to target the RIGHT audience to grow your following.

#startupsummer21

[Stefano Roppoli @RoppoliStefano]

With over $10 billion raised in 2020, and $9.4 billion raised in the first 5 months of 2021 for tech exclusively, Indian startups ate not slowing anytime soon! Flipkart, an e-commerce marketplace has a valuation of nearly $25 billion!

#startupsummer21

https://t.co/Damce0gGUY

[Stefano Roppoli @RoppoliStefano]

Personal branding. Why is it so important?

For instance, let's say you and three peers are applying for a job with identical degrees. What will make YOU different? Effective personal branding helps in solving this issue. It's all about marketing YOU!

#startupsummer21

[Emily Martino @EmilyMartino5]

@TWercberger @kelly_saltzman Totally agree @TWercberger, the idea of not exploiting people’s fears & vulnerabilities for the sake of #profit resonated with me!

So happy to hear about such a #responsible business! @awokeNaware

#startupsummer21

[Stefania Priore @priore_stefania]

@EmilyMartino5 @ShopThreeShips Thanks for sharing Emily! I completely agree — the website is well-organized and easy to navigate. I appreciate the sidebar menu tool, promotion pop-ups, colourful images & social media integration. I also like how the website is compatible with my smart phone #startupsummer21

[Stefano Roppoli @RoppoliStefano]

@EmilyMartino5 @ShopThreeShips Thanks for the awesome post @EmilyMartino5 !! Websites are super important for all businesses, especially startups. They not only assist in attracting new customers, but they legitimize your brand!
#startupsummer21

[Emily Martino @EmilyMartino5]

As a #startup it’s important to go beyond having a business Instagram page to reliably engage with customers. @ShopThreeShips has a well-designed website that is compatible with mobile devices.

Check it out & let me know what you think! https://t.co/Eoa8a6ZDhK

#startupsummer21

[Emily Martino @EmilyMartino5]

@RoppoliStefano Great read, thanks for sharing @RoppoliStefano

#startupsummer21

[Stefano Roppoli @RoppoliStefano]

COVID has ignited the sudden digitisation of firms globally. Proper information privacy has become top priority for businesses and customers.

Canadian startup Trulioo offers digital privacy through encrypted identification technology!

#startupsummer21

https://t.co/tEhStvtyj2

[Emily Martino @EmilyMartino5]

It’s important for everyone to be their own brand.

I look to people like @DavidSuzuki who has consistently lived out his values in his work. I see the hero’s journey playing out in his life #inspiring

#startupsummer21

[Eman Pathan @emanp_]

Just as companies have their own brands, its important for individuals to have their own brand too. Being able to market your skills and experiences is key, especially when you are job hunting. #startupsummer21

[Lassonde School @LassondeSchool]

As part of Lassonde’s collaboration with OSPE, we're holding a joint webinar next week on June 9 at 12 pm on the Future of Public Private Partnerships in Canada, moderated by Lassonde's Dr. Andrew Maxwell.

Register: https://t.co/yUVgh4UC4P

[Emily Martino @EmilyMartino5]

Today’s conversation with Jodh Toor about social media marketing & its value in the real estate space is exemplified by @Odyssey3D! Using new tech to help realtors market properties to consumers #startupsummer21

[Emily Martino @EmilyMartino5]

@Odyssey3D creates 3D virtual tours to help #realestate sellers market property & buyers find their ideal place. This startup can market their service by leveraging the social media followings of the brokers they work with to increase brand awareness #startupsummer21