Eman Pathan

Schulich Mmgt ‘21 #startupsummer21

[Eman Pathan @emanp_]

I also can’t wait to present my teams startup idea in class tomorrow. Food for Thought is something my team and I have been working so hard on. It focuses on current environmental issues that me and my team are passionate about. #startupsummer21 @FFthought_

[Eman Pathan @emanp_]

Both excited and incredibly sad that my startup class will be ending tomorrow. I have gained so much knowledge and skills within the span of this course and hope to be able to apply them in my career in the near future. #startupsummer21

[Toby Wercberger @TWercberger]

The ideal #pitch should 5 main features:
(1) Empathy
(2) Value
(3) Clarity
(4) Trust
(5) Closure

Let me know which part you think is hardest to master?

#startupsummer21

[Samantha @sam_jayne13]

Curious about what content resonates with customers and driving results for your startup? Take a look at your #analytics - open rate will tell you which messages are being opened the most, & clickthrough rate will reveal which links are being clicked on! (5/?) #startupsummer21

[Eman Pathan @emanp_]

Yesterday I completed my Digital Marketing certificate. I am so thankful that platforms like Google provide opportunities for individuals to gain knowledge on such a vast variety of digital marketing tools. #startupsummer21

[Samantha @sam_jayne13]

Another great lesson from @awokeNaware was to differentiate between what your customers want and what you think they want. This extends to the number of posts released per week, and even the colour of the products you release! These tweaks can have a huge impact #startupsummer21

[Eman Pathan @emanp_]

Search engine marketing (SEM) is a type of paid advertising strategy that allows you to bid for keywords on a search engine so that your website can be seen at the top of the search engine results page (SERP) #startupsummer21

[Eman Pathan @emanp_]

SEO and SEM are important tools for small businesses when it comes to digital marketing. They can help your website appear in search results and drive more traffic to your website. #startupsummer21

[Eman Pathan @emanp_]

Search engine optimization (SEO) is a free process by which you can improve visibility of your site when customers search for information, services or products that could be related to your service. #startupsummer21

[Echezona @EchezonaOnyedum]

Although I understand that we get free access these platforms hence it’s ability to share our data, these companies should not be allowed to make huge amount of advertisement revenue and have free agency as to who they can sell our information to. #startupsummer21

[Eman Pathan @emanp_]

Websites are vital for small businesses as they offer a platform to showcase your product offerings but also allow more customers to reach your brand in comparison to a traditional brick and mortar store. #startupsummer21

[Leehe Barzilay @Leehebar]

Website designs are extremely important in improving the customer's experience and are crucial for brand presence. Its best to build it with mobiles in mind as checking cell phones have become a part of people's daily routines! #startupsummer21

[Ahmed Ali @DrAhmednurAli]

Two things people will always remember you by:

1. Your kindness when it was unexpected.
2. Your silence when your voice was expected.

[Ahmed Ali @DrAhmednurAli]

No one should have to crowdfund for life-saving healthcare. No one. Ever.

[Eman Pathan @emanp_]

Just as companies have their own brands, its important for individuals to have their own brand too. Being able to market your skills and experiences is key, especially when you are job hunting. #startupsummer21

[Maria Al Zayat @Maria_Zayat]

If your resume is merely a history of your work, consider turning it into a marketing tool that advocates for you. Your resume should help recruiters understand what they can expect from you if they hire you. #personalbrand #startupsummer21

[Eman Pathan @emanp_]

As we progress through the month of June, its important to remember that corporations that change their logos to include a rainbow this month and don’t support the LGBTQ+ community year round in a meaningful way are #rainbowwashing for the sake of marketing. #startupsummer21

[Toby Wercberger @TWercberger]

After a great first class I am looking forward to a great semester in Startup Marketing with @DrVeresiu at @SchulichSchool !!!#startupsummer21

[Eman Pathan @emanp_]

Kendall Jenner is yet again in another controversial beverage commercial. This is a reminder of the importance of prioritizing equitable employment opportunities and spaces for POC to be a part of the decision making process in a business. #startupsummer21 #culturalappropriation