twio

Ditch discounts, boost sales, and show customers you’re serious about social and environmental impact. 🌎

[twio @twio_io]

It's time to ditch the discount habit 👎

In our latest blog, we discuss why discounts are so effective, but also how they can be damaging to your brand if overused.

And of course how to use donations to reward and incentivise your customers instead.

https://t.co/5quhYmxeBy

[twio @twio_io]

@by_sophie @EdCallowWrites We completely agree with this. Introductory discounts devalue your product and damage perception of a brand.
We would suggest offering an impact reward in the form of a donation 😇

[twio @twio_io]

👋Welcome new customers - reward customer with a donation when they make their first purchase.

[twio @twio_io]

Are you an #ecommerce brand; falling down the discount spiral?

Reduce your reliance on discounts and try donations instead.

To get you thinking here are 4 ways you can use donation rewards to achieve business goals:

See thread below 👇

[twio @twio_io]

💬Incentivise reviews - reward customers with a donation whenever they leave a review.

[twio @twio_io]

Interesting article by @YaleE360 on why ambitious #treeplanting projects are failing.

Scientists say many of these projects are ill-conceived and poorly managed and often fail to grow any forests at all.

https://t.co/lS3UEKQ7xE

[DTC Newsletter 📦 @DTCNewsletter]

#Sustainability may be a big eCommerce buzzword these days, but you heard it here first: it’s a movement, not a trend♻️

Here are 3 ways to introduce sustainability into your DTC business:

[twio @twio_io]

Which causes do consumers care most about? We ran a study to find this out.
[see results in chart below 👇]
Takeaway: Consumers have different values and beliefs. Meaning, when it comes to donating to causes, they want CHOICE.
#ecommerce #nonprofits

[twio @twio_io]

🚨66% of consumers think that brands should take stands on political and social issues.
(Forbes)

[twio @twio_io]

Are Impact Rewards (in the form of donations) in #ecommerce effective?

Take a look at the stats in the thread below
>>👇 <<
Let us know what you think!

#shopify #philanphropy #donations #impactrewards

[twio @twio_io]

🤗69% of Gen Z is more likely to buy from a brand that contributes to a cause.
( 7 ways to use cause marketing in your email campaigns)

[twio @twio_io]

Amazon has generated in excess of £50 billion in sales through their affiliate programme ’Amazon Smile?’

PROOF: impact rewards in the form of donations can help brands to link social and environmental impact to business outcomes.

#shopify #impactrewards #ditchdiscount

[twio @twio_io]

What is #BFCM most commonly known for? The ‘crazy’ discounts, right?

Instead of discounts this #BFCM, think ‘impact rewards’.

Here are a few ways you can test Twio donations on your ecommerce site this Q4 👇

#ecommerce #shopify #BFCM #discountdepency #givingback

[twio @twio_io]

Customers LOVE brands that give back - but how brands do it is important!

Should brands donate or pass the cost to the consumer? Who should pick the cause?

#customerdonations #impactrewards #foodforthought

[twio @twio_io]

Exclusive: @Patagonia boss, Yvon Chouinard is ‘giving away’ ownership of the company - valued at roughly $3 billion to a trust that will ensure profits go towards fighting the climate crisis and protecting undeveloped land around the globe.
Truly inspiring!

[twio @twio_io]

Hey friends, our new website is now live!! Please check it out at https://t.co/AKCJELzHTo

We now have additional pages for #merchants, #charities and #donors and have updated our about page to showcase all the fantastic people that make up the #twio team!