Type A Media

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[Type A Media @type_a_media]

🚨🚨We're hiring 🚨🚨

We've got roles for SEOs, developers, designers, and PRs. Check out our careers page to see salary brackets and application info: https://t.co/AdnB8dcgzr

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[Type A Media @type_a_media]

@LarsLofgren @glengabe So if they have lots of identifiers about a specific journalist they are more likely to weight that in the ranking of the piece.

However, if the same person is generating 100 pieces a day on completely unrelated topics, it becomes much easier to discount the article.

[Type A Media @type_a_media]

Google have updated their spam documentation around "site reputation abuse". Within a week of publishing a bunch of big sites seem to be getting manual actions, here are some of the sites that are getting hit and some analysis on what's happening 🧵

[Type A Media @type_a_media]

@LarsLofgren @glengabe part of the process.

Whilst I don't think we are going back to the days of authorship markup, I do think that Google is using more and more entity + identifier calculations in order to determine the "realness" of an author profile and then use that as a weighting.

[Type A Media @type_a_media]

Watch the full Canonical Chronicle: https://t.co/NTEemc1Yh8

[Type A Media @type_a_media]

Google is testing out a new SERP layout called "top posts". Surfaces UGC content at the top of the search result.

Whilst Google testing SERP layouts and features is nothing new, it's always interesting to note their direction of travel to help move to where the ball will be. 🧵

[Type A Media @type_a_media]

At the end of the day, Google has plenty of perfectly written articles about almost every topic so what can they use to differentiate? The E in EEAT - experience!

[Type A Media @type_a_media]

@marktraphagen Original tweet here: https://t.co/Fd0lT2oHIJ

[Type A Media @type_a_media]

New study by @marktraphagen shows that 96% of AI overviews contain informational links.

The most interesting thing in this study isn't the fact that 96% of the links were informational it was how they decided on the intent of particular keywords. 🧵

[Type A Media @type_a_media]

@marktraphagen So when thinking about the concept of EEAT, consult the Search Quality Raters guidelines and dig into some of the examples they give you. Things like writing your terms of business, having an about page and publishing case studies may be a lot more important than you think.

[Type A Media @type_a_media]

@rustybrick Do you know what is technically the most performant web page?

Technically, a plain text HTML file is the best from a core web vitals point of view but I can't see your customers being thrilled with a page that says "Hello World". 🙃

[Type A Media @type_a_media]

In their latest SEO Made Easy video, Google, alluded that site speed and core web vitals were not that important. Something that @rustybrick has been reporting on for quite a while.

So as SEOs, how should we interpret this? 🧵

[Type A Media @type_a_media]

@rustybrick The answer is....probably, yes. 😂

A fast site improves so may other non-SEO specific metrics like conversion rate. But let's not obsess over getting perfect core web vital scores as there is always a trade off between a rich interactive site and a heavily performant site.