Lars Lofgren

Marketing leadership roles at multiple startups. Founded a $7.2M affiliate business. Now consulting and ranting about marketing.

[Lars Lofgren @LarsLofgren]

Would not have expected AI to replace internal decks with HTML files. But here we are.

Fucking wild.

[Lars Lofgren @LarsLofgren]

@buildwithparas very true for ever doc atm. Crazy polish. Also crazy mistakes.

[Lars Lofgren @LarsLofgren]

Being detailed-oriented is maddening these days.

"How did they fuck up this spreadsheet so badly? Oh right, AI made it. And no one checked it."

[Lars Lofgren @LarsLofgren]

@mikenewt yeah, but now they get to fuck up so so so much more

[Lars Lofgren @LarsLofgren]

@earthlingworks I do enjoy watching engineers berate AI in Slack when it keeps fucking up

[Lars Lofgren @LarsLofgren]

@kixxauth only topped by Waffle House

[Lars Lofgren @LarsLofgren]

If you're not sure where the over-the-top hate towards em dashes and other AI-isms comes from, spend 2 weeks approving copy from any B2B marketing or sales team.

Slinging AI slop like 2am pancakes at a Denny's on friday night.

[Lars Lofgren @LarsLofgren]

@brucebiz2 not sure, I don't follow the paid side that closely

[Lars Lofgren @LarsLofgren]

lol

[Lars Lofgren @LarsLofgren]

@GarrettSmith agreed, for me, it's a helpful heuristic to make sure SEO budgets aren't weighted too heavily on the previous era

[Lars Lofgren @LarsLofgren]

So glad I started operating under the assumption that search traffic would go to zero. Recap of Google I/O from techcrunch:

[Lars Lofgren @LarsLofgren]

Me: I really should use AI in more of my research.

5 mins later: Claude, did you just hallucinate an entire fucking subreddit?

[Lars Lofgren @LarsLofgren]

@earthlingworks @robwalling especially when the most agonizing part of any company is figuring out the fucking name

[Lars Lofgren @LarsLofgren]

One of the great disparities of today's media landscape: algos love LLM content but people... do not.

[Lars Lofgren @LarsLofgren]

@ramit RSU's aren't factored in either: "not real money"

[Lars Lofgren @LarsLofgren]

@Charles_SEO lol, yeah, not exactly top-tier to begin with

[Lars Lofgren @LarsLofgren]

@gaganghotra_ I can't say how I know this but the Reddit astroturfing agencies have gotten really fucking hardcore. There's no hope for mods

[Lars Lofgren @LarsLofgren]

Just spun up a branded subreddit for a client.

Got our first comment!

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It's an AI comment!

[Lars Lofgren @LarsLofgren]

Why the fuck does every open marketing role at an AI company go viral.

EVENTS: people still want to get drunk together!

SEO: we still have jobs!

MEDIA LEADER: "content teams" are grandparent marketing, now we're building media empires!

BREAKING: AI companies need marketing.