tyler

PSU

[tyler @tytylipton]

@ZoeFriedman20 @CallanSarfert @lashondaeaddy totally agree. Being able to reach secondary stakeholders and update them can help reach and stay in contact even without meeting in person, if not possible. #weareconqueringcrises

[tyler @tytylipton]

@stephhkaplan @CallanSarfert @lashondaeaddy exactly. Especially if the weather makes it difficult for people to come to the company, you can still reach or sell to consumers through social media. #weareconqueringcrises

[tyler @tytylipton]

@CallanSarfert @lashondaeaddy social media can be used during natural disasters as a way to communicate with secondary stakeholders. Reaching consumers and advertising their company can help with the public perception. #weareconqueringcrises

[tyler @tytylipton]

@CarleeWithTwoEs @CallanSarfert @lashondaeaddy totally agree. The fanbase is very influenced by their team and it’s cations, so monitoring your sports team is vital. #weareconqueringcrises

[tyler @tytylipton]

@ZoeFriedman20 @CallanSarfert @lashondaeaddy totally agree. Especially with the group mentality of the team and the fanbase, you don’t know how their mentality could negatively affect the company. #weareconqueringcrises

[tyler @tytylipton]

@CallanSarfert @lashondaeaddy social identity theory plays a role in sports crisis communication because they can predict how the group mentality can affect their opinion on the public or their fanbase as long with opposing fans. #weareconqueringcrises

[tyler @tytylipton]

@stephhkaplan @CallanSarfert @lashondaeaddy totally agree. They’re own personal mistake along with the freedom of the internet could open up to potential backlash from the influencer or replies from the public. #weareconqueringcrises

[tyler @tytylipton]

@kellywhiite @CallanSarfert @lashondaeaddy totally agree. They can’t control the internet and potential backlash or hate could negatively come back to the company. #weareconqueringcrises

[tyler @tytylipton]

@CallanSarfert @lashondaeaddy they could risk a potential scandal from the influencer that can negatively affect their company. The influencers aren’t properly trained, so if they get in trouble it could be bad for the company as well. #weareconqueringcrises

[tyler @tytylipton]

@cfly77 @CallanSarfert @lashondaeaddy totally agree. Everything was online so having influencers could help spread the word and attention for their organization. #weareconqueringcrises

[tyler @tytylipton]

@kaitlynekking @CallanSarfert @lashondaeaddy totally agree. Spreading information or gaining attention for their company through SMI’s could reach audiences still during a pandemic. #weareconqueringcrises

[tyler @tytylipton]

@CallanSarfert @lashondaeaddy Communicators use SMI’s in order to spread positive information or advertise their company. Social media was heavily used during the pandemic especially if they couldn’t hold press conferences. #weareconqueringcrises

[tyler @tytylipton]

@stephhkaplan @CallanSarfert @lashondaeaddy love the gif also totally agree. Gaining attention and engaging is important. #weareconqueringcrises

[tyler @tytylipton]

@CallanSarfert @lashondaeaddy A nonprofit could talk about the benefits of the company or reach out to social media influencers in order to gain attention. They could also use relatable content to gain supporters as well. #weareconqueringcrises

[tyler @tytylipton]

@MadiKinsley @CallanSarfert @lashondaeaddy totally agree. The stakeholder can take it personally and change their opinion or relationship with the organization. #weareconqueringcrises

[tyler @tytylipton]

@CallanSarfert @lashondaeaddy religious identity could affect a stakeholder’s perception if their own personal beliefs conflict with the crisis. They might insert their opinion or hold morals that differ from the situation that can affect their actions/relationship. #weareconqueringcrises

[tyler @tytylipton]

@MadiKinsley @Jvk6106 @lashondaeaddy I agree. It’s an amazing and powerful tool that’s great for communication and should be used when advantageous. Knowing the cons of course, like misinformation is also vital so you can properly communicate with the public. #weareconqueringcrises

[tyler @tytylipton]

@rachelbigatel @kaitlynekking @Jvk6106 @lashondaeaddy exactly! Timeliness is not above accuracy. It is important to get information out fast, but making sure that information is correct must occur first. #weareconqueringcrises

[tyler @tytylipton]

@SiqiFang7 @Jvk6106 @lashondaeaddy totally agree. Timeliness is important during a crisis and having a portal for fast and immediate communication to a large audience can be useful. #weareconqueringcrises

[tyler @tytylipton]

@stephhkaplan @Jvk6106 @lashondaeaddy there are primary and secondary stakeholders. Primary are investors in the business and secondary are consumers. Having social media can reach secondary stakeholders, who are still vital to your company. Communication is vital. #weareconqueringcrises