Tyler Wrightsman

Creative Director // Obsessed with video performance🎥 // 4+ years with team @mrbeast 🐐 // $4.2 Million for clients Q2 2026

[Tyler Wrightsman @tywrightsman]

Had a blast capturing this one with the team!

[MrBeast @MrBeast]

We found 100 stranded/abandoned dogs and spent over $1,000,000 to find them loving homes! This is one of my favorite videos so I hope you consider adopting a dog :)

[Tyler Wrightsman @tywrightsman]

@samwarren Heavy on the “I think 1 person there didn’t like me” 🤣 always what it was

[Tyler Wrightsman @tywrightsman]

@ecomlucidd @ecomuniversity Song skill

[Tyler Wrightsman @tywrightsman]

@youngrichgreek how original his tweet was

[Tyler Wrightsman @tywrightsman]

@decimablack fuego

[Tyler Wrightsman @tywrightsman]

High CTR is one of the easiest creative metrics to misinterpret.

I've seen ads generate incredible CTR because the hook creates curiosity the rest of the funnel never satisfies.

I've also seen lower CTR ads become huge spenders because the hook pre-qualifies the click and sends better traffic downstream.

That's why I don't ask:

"Did the creative get the click?"

I ask:

"What expectation did the creative create before the click...and did the funnel fulfill it?"

The ad and landing page are one sales conversation.

[Tyler Wrightsman @tywrightsman]

@stevehunsaker1 @BradenRicchini I guess because he’s not playing Minecraft or using clickbait titles??? (Came in the comments to say the same thing as you)

[Tyler Wrightsman @tywrightsman]

After 4 years working for the biggest YouTuber, and now overseeing millions of dollars in annual ad spend yearly, one thing has become extremely clear:

Great creative teams aren't necessarily better at coming up with ideas.

They're better at identifying WHY something worked and turning one winner into 10 intelligent iterations.

Finding a winner is great.

Building a system that repeatedly finds them is much more valuable.

[Tyler Wrightsman @tywrightsman]

@joshdgavin Seems like a really high CPBC, no? Pricing up front on the VSL?

[Tyler Wrightsman @tywrightsman]

@runtraffic @danielfazio Dm if you can actually do this, will pay $$$

[Tyler Wrightsman @tywrightsman]

@marcgoone @YouTubeCreators @TeamYouTube Send me a message with 2-3 videos that were NOT restricted, and 2-3 videos that were, and I might be able to point you in the right direction

[Tyler Wrightsman @tywrightsman]

@juodkunaitis Gotta be willing to spend $$$$ to get A-Players. Lmk what budget is and I can link you with people

[Tyler Wrightsman @tywrightsman]

@RyanClogg Without knowing more of the situation, I would treat it like barstool. Everyone has their own show / channel, and the highlights & best content can be shared on the "main" channel.

[Tyler Wrightsman @tywrightsman]

@jordan_ross_8F 4 months prior…They don’t know about the early days 🔥

[Tyler Wrightsman @tywrightsman]

@joshdgavin Targeting self liquidation on front end?

[Tyler Wrightsman @tywrightsman]

@RyanClogg https://t.co/u3YuUMpZQ1

[Tyler Wrightsman @tywrightsman]

@RyanClogg I like raw thumbnails in some cases, but in this case if I’m scrolling on the home page I have no clue what the video is.

Your title puts you into a pretty segmented market. Lots of people are interested in business but likely think you’ll be too advanced for them to understand

[Tyler Wrightsman @tywrightsman]

@demeteralexx LEADS

[Tyler Wrightsman @tywrightsman]

@wearetheselect Meta

[Tyler Wrightsman @tywrightsman]

@Richard_YTS @jordan_ross_8F undoubtedly.

[Tyler Wrightsman @tywrightsman]

@blvckledge Images