Rate each lead with a score based on actions, behavior, engagement, profile. The score is updated as the lead progresses through the buyer's journey. Salespersons would rank all leads priority base on the scores. #leadscore#leadmanagementsystem#leadmarketing
Drip campaign is when intentional messages are strategically and methodically sent (being dripped) over desigated time periods to nurture prospects. #MarketingAutomation