13 years ago, Apple asked a question that hits me harder today than ever:
If everyone is busy making everything, how can anyone perfect anything?
Every day, I see a world flooded with effortless AI slops. I’m realizing that to build something truly great today, you need a level of focus the world has never demanded before.
It feels like trying to write a quiet, beautiful song in a room full of loud noise.
AI alone is cool. But mastery + creativity + AI hits on a whole different level. Don't let anyone discourage you from pursuing excellence and craft. Keep studying the blade.
Dear Designers
Do not forget.
You're allowed to make something that doesn't lean on the same three UI component libraries everybody else uses.
You're allowed to use a typeface that isn't SF Pro.
You're allowed to make apps look and work differently, they don't all have to look like a Finder re-skin or a stock MacOS app.
You're allowed to question every single assumption and convention you have absorbed without noticing you absorbed it.
You're allowed to leave a fingerprint.
Do not forget,
you are a designer 🖤