brad

[brad @ukbradc]

.

[Jeff Goodman @GoodmanHoops]

Just ran into my first UK fans here in NYC. I got the stink eye.

[Gizmo Memes @GizmoMemes]

Mitch McConnell is fine everyone

[Danny Deraney @DannyDeraney]

41 years ago today, this man ordered a Bloody Mary, a steak sandwich and....
a steak sandwich.

Then proceeded to charge it to the Underhills.

[brad @ukbradc]

@t_odea @CoachMarkPope #obsessed

[brad @ukbradc]

@t_odea #Obsessesd

[brad @ukbradc]

@t_odea More than 10% of his career TDs over 5 seasons came in a single game against Louisville.

[Bussin' With The Boys @BussinWTB]

Never forget none of Bo Callahan’s teammates showed up to his 21st birthday party

[brad @ukbradc]

@t_odea Jury is still out on both coaches. UL will have the most expensive roster next year. Let’s see what the little fella does with it.

[Brent Scher @BrentScher]

Having to take a pay cut when moving from the public to private sector is a pretty good indicator that you were overpaid.

[Alec MacGillis @AlecMacGillis]

"Sheryl Cowan, 57, was making $272,000 a year as a senior VP at a U.S.A.I.D.-funded nonprofit when she was let go at the end of March 2025. Last month she had an online interview for a $19-an-hour job managing a Penzeys Spices store in Falls Church, Va."
https://t.co/OGDiHFV79u

[Matt Jones @KySportsRadio]

Kentucky essentially passed on Rancik because they were sure they were getting Freeman. They got neither

Mismanagement by a staff that insisted they didn’t need a GM. Fairly impossible to defend

[UKY_DOGE @DogeUky68114]

"Never attribute to malice that which is adequately explained by stupidity." Hanlon's razor

UK's House settlement obligations didn't create the financial crisis in athletics, they simply made visible a structural problem that had been hiding behind donor windfalls for years, and UK's answer was to respond with $141 million in internal loans and a building program whose ongoing operating costs have no dedicated funding source. Contributions surged from a COVID low of $3.7 million in FY2021 to a five-year peak of $61.1 million in FY2024, driven by donors accelerating multi-year capital pledges for the Jim Green Indoor Track Center, the Memorial Coliseum renovation, the Nutter Field House renovation, and the Kroger Field ribbon board and then collapsed 47% to $32.7 million in FY2025 when those pledges were fully consumed, leaving a $13.5 million budget shortfall against a contribution budget that assumed the elevated giving would continue. The five-year trend reveals a department whose sustainable contribution baseline is $28–38 million annually, never generated a true operational surplus exceeding $236,000 in any year before FY2025 after the ~$5.4M payment back to the university for the Jacobs Science Building, and posted its first confirmed non-COVID operating loss of $7.9 million in FY2025. All before the House settlement's $20.5 million in new annual obligations even began.

What the five-year trend also reveals is that none of the facilities built with those one-time donor dollars came with a plan for the permanent operating costs that follow every ribbon cutting like the staffing, utilities, maintenance, and debt service that arrive the moment the doors open and never leave.

Alabama and LSU run the same capital planning model as UK. Donor spike funds the building, but contributions normalize the next year. New operating costs arrive permanently, but their football programs generate $65–67 million in annual profit to absorb the gap, while UK's sustainable football profit outside of one-time playoff distributions is approximately $6 million. Both programs also maintain contribution baselines of $49–79 million annually, meaning their floor is nearly double UK's ceiling in a good year. UK's ticket sales of $48.8 million in FY2025 are competitive on the surface, but when your peer programs are generating ten times your football profit and twice your donor base, building facilities on the same model and expecting the same outcome is not a strategy, it is wishful thinking with someone else's borrowed money.

In any Fortune 500 company, the executives who built facilities with one-time donor dollars, budgeted the following year as if those dollars would return, took out $141 million in loans to cover the resulting deficit, and received a rising score for financial stewardship on their annual performance review would not be writing the next year's budget, they would be escorted out of the building. After all a Fortune 500 can’t run on Scrooge McDuck money models and “Trust me Bro it isn’t money laundering” ethics.

The prevailing instability in collegiate athletics has reached a tipping point. Addressing this requires strategic, data-driven fiscal management rather than relying on exorbitant, long-term contracts that prioritize optics over operational sustainability.

Sources: UK audited NCAA AUP financials, UK published interim financials, UK BoT minutes, Alabama and LSU published financials.

[Matt Jones @KySportsRadio]

Thanks to Shannon for listening to the UK fan community and bringing Jeff to where he belongs.

@JDrumUK is the best and I am glad all the UK fans stood up for the OG King of UK fandom on the internet

[MLB @MLB]

Angel in the Outfield (seats) 🤩

[brad @ukbradc]

@OldTakesExposed

[FanDuel Sportsbook @FDSportsbook]

17-point lead for Duke??

ILLINOIS VS. DUKE ODDS ARE LIVE 🗣️

[Matt Jones @KySportsRadio]

❤️❤️❤️

[Typical NC State fan @TypicalTuffyFan]

Breaking: UGA football has offered Tiger Woods a scholarship

[Brett Setzer @pops51]

Haven’t heard from President Capilouto since sending my letter this past Monday?? 🦗🦗🦗👀👀

[Lexington Herald-Leader @heraldleader]

Top UK booster calls Barnhart retirement job ‘deeply misguided,’ urges reversal | Opinion https://t.co/Kkns5u7rRL

[Darrell Bird @DarrellBird]

Your season ends today. Play your best players until they drop. Unbelievable to take foot off gas be Iowa State.

[David Marcus @BlueBoxDave]

It’s quite simple. If Thune can’t deliver on something 80 percent of Americans want then he has to go. Because, obviously he can’t do his job.