Underdog Ecom HQ

Community + podcast for scrappy ecom DTC founders. No gurus, no fluff—just real convos, wins, & challenges. Listen:

[Underdog Ecom HQ @underdogecomHQ]

New pod is up!

A deep dive into building superfans through unscalable "surprise and delight" moments, from sending personal voice notes to hand-drawing mountains on mailers...

YT: https://t.co/DbHUbgRwBt
Website: https://t.co/9LdByNKtZW

[Underdog Ecom HQ @underdogecomHQ]

New pod is up!

In this episode, We dive into the “Hudson Method” of paying micro-creators for high-volume ad creative and debate whether the strategy is a content unlock or a cash-flow landmine for smaller brands...

YT: https://t.co/iCHzqoj0Op
Website: https://t.co/tepDLPLypi

[Jack Oswald @jackinprogress]

Do unscalable things. Don't be a 'button masher' as @austriker27 calls it.

Listen to us chew the ecom fat at: https://t.co/vfvFojdAFB

[David A. Lindahl 🏔️ @austriker27]

Yes! Such a good chat today, new episode coming soon @underdogecomHQ

[Underdog Ecom HQ @underdogecomHQ]

New pod is up from @jackinprogress and @austriker27:

Youtube: https://t.co/5yxwtJPrEB
website: https://t.co/sstMFPYDFH

[Underdog Ecom HQ @underdogecomHQ]

New Episode:

- latest Shopify updates, including the rollout of B2B features and native price testing for non-plus merchants.
- Claude to build custom software for inventory management and cash flow visibility

Website: https://t.co/yushoDzxHg
Youtube: https://t.co/W5NVRqkSXd

[Underdog Ecom HQ @underdogecomHQ]

Website: https://t.co/tMsvnAHB7q

[Underdog Ecom HQ @underdogecomHQ]

New pod is up!

“AI in E-commerce: Beyond the Hype with Claude”
Dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands.

Youtube: https://t.co/4TbVOaApYl

[Underdog Ecom HQ @underdogecomHQ]

New episode from @jackinprogress & @austriker27

We dive into the grueling reality of in-person selling, from the logistical nightmares of managing physical inventory to the high-stakes gamble of paying event fees...

YT: https://t.co/D6NdRMOyGL
Website: https://t.co/107HYBbTZH

[Underdog Ecom HQ @underdogecomHQ]

Episode 31 is up: "We Use Shopify Flow”

@jackinprogress and @austriker27 dig into Shopify Flow 💥

Website: https://t.co/DTuXS0I3Yq
YT: https://t.co/GV3MRjbXjJ

[Underdog Ecom HQ @underdogecomHQ]

New Pod up! 💥

"Moving Beyond Survival Mode – Our Resolutions for 2026" by @jackinprogress @austriker27

Website: https://t.co/NY33mWjOzB
Youtube https://t.co/zwx6tXij2D

[Underdog Ecom HQ @underdogecomHQ]

New episode!

In this episode, we tackle our first live "SaaS unboxing" to review Eltie, a new AI email platform that promises to build revenue-ready calendars tailored to your brand.

Youtube: https://t.co/3TpsHGsOiz
Website: https://t.co/bQK1rGgV0y

[Underdog Ecom HQ @underdogecomHQ]

Video on YT: https://t.co/a0MzIvLgUG

Transistor:  https://t.co/f8qmkPOg15

[Underdog Ecom HQ @underdogecomHQ]

New pod ep is live from @jackinprogress and @austriker27 ! 💥

We sat down to break down the highs, lows, and hard truths from a chaotic ride in ecom—shifting social platforms, product flops, and what actually moved the needle. Plus: what we’re doubling down on in 2026 and why...

[David A. Lindahl 🏔️ @austriker27]

Apparently one of the top words we said on the @underdogecomHQ pod was "brand" 😆... @jackinprogress

[Toby @tobycjohnston]

Went on a pod! Great to chat with @jackinprogress and @austriker27. Thanks for the invite guys 🙌

[Underdog Ecom HQ @underdogecomHQ]

Check it out:

YT: https://t.co/IF3TRVFHHs
Web: https://t.co/hUOEup0i1A

[Underdog Ecom HQ @underdogecomHQ]

We survived Black Friday… and somehow had our best months ever. In this one, we break down what worked, what we totally screwed up, and how we pulled off big wins with scrappy offers, mystery boxes, and way too many emails!

BFCM recap episode is live! 💥

(links below 👇🏻)

[Underdog Ecom HQ @underdogecomHQ]

New episode is live! 💥 @jackinprogress and @austriker27 talk pre-BFCM and dtc with @tobycjohnston - our first guest ever!

YT: https://t.co/SEkHhDUE2u
Transistor: https://t.co/pgp0urxh5I

[Underdog Ecom HQ @underdogecomHQ]

New pod alert! 💥 All about VAs!

We talk about our creative last-ditch fire sale offers, how we’re leaning on virtual assistants to keep our heads above water, and what’s actually been working as we prep for BFCM.

Link: https://t.co/o1ChfxtioB
YT: https://t.co/2Oc2oM2uzY