Toby

I like ecom, and golf.

[Toby @tobycjohnston]

@brettjweisberg So clean 😮‍💨

[Toby @tobycjohnston]

@austriker27 @RainierWatchApp Ok that’s pretty awesome!

[Toby @tobycjohnston]

@jackinprogress @Meta Ah man, sucks to hear you still don't have access to your ad account! Just checked mine and I was the only one with access. Updated it now! Thanks for the reminder 🙏

[Toby @tobycjohnston]

@austriker27 @underdogecomHQ Pod clips! Yes lads 👏👏

[Toby @tobycjohnston]

@FedotOff90 Take this post and rewrite it for a make believe pet supplement brand 😂

https://t.co/qnyAECGOTK

[Alex Fedotoff @FedotOff90]

Random conversation at a gym in LA changed how I think about ecom niches.

Guy next to me between sets mentioned he sells a prostate supplement. Doing $2.1M/month.

I almost laughed. Prostate supplements. Not exactly the sexiest product.

Then he showed me his margins. 41% net. Over $860K/month in actual profit from one product that nobody in his social circle knows about.

He said: "Everyone wants to sell the cool product. Pre-workout. Collagen. Greens powder. Those categories have 500 brands fighting over the same 25-year-old gym bro. Prostate health? My customer is a 55-year-old man with money who doesn't price shop. He sees an ad that speaks to his exact problem, he buys, and he reorders every 3 months like clockwork."

His US subscription retention rate: 71% at 6 months. Average customer lifetime value: $430.

He's now expanding into Germany and Japan — two countries with rapidly aging populations and almost zero competition in the prostate supplement space on Meta. But with a different model for Europe. No subscriptions. High-AOV bundles (3-month and 6-month supply packs), post-purchase upsells, and email reorder flows timed to when the product runs out. He said the European margin model is different but the profit per customer ends up similar because the upfront AOV is so much higher when you force bundles instead of single units with a subscription checkbox.

He found both markets by scanning competitor activity on GetHookd — searched prostate supplements in Germany and Japan and saw almost zero brands running. That empty search result was all the validation he needed.

The lesson: the "boring" health niches that nobody wants to talk about on Twitter — prostate, menopause, blood pressure, joint pain, vision — are where the real money is. High AOVs, loyal customers, zero competition from the influencer brands.

Stop chasing the trendy supplement categories. The unsexy niches print harder and longer.

[Toby @tobycjohnston]

@ShaunClarkpt What a list 🔥 thanks for sharing mate

[Toby @tobycjohnston]

@austriker27 Okay, was starting to think it was just me not using it properly haha

[Toby @tobycjohnston]

@austriker27 Ok this is genius 🤯

[Toby @tobycjohnston]

@ShaanVP Send it

[Toby @tobycjohnston]

@HustleBitch_ @landforce your next yap

[Toby @tobycjohnston]

@ShaunClarkpt @Shopify @harleyf Damn this is so awesome man, congrats!!

[Toby @tobycjohnston]

@brettjweisberg Let’s go! This is awesome

[Toby @tobycjohnston]

@landforce Needs to launch the product now!

[Toby @tobycjohnston]

@austriker27 That’s so cool!

[Toby @tobycjohnston]

@dannybuck 🙋‍♂️ Rebuilding a baby brand all the way down here in New Zealand. Was a user for 10 years before we acquired the brand last year. Sometimes I wish I was dropshipping because apparently it’s so easy 😂

[Toby @tobycjohnston]

@austriker27 Tell me you’re a dropship bro without telling me 😂

[Toby @tobycjohnston]

@brettjweisberg Ah yea, that doesn’t make sense if the unit economics don’t work. Doing them as a free sample is interesting. There’s a tallow brand here in NZ that’s blown up over the last year and I’ve noticed their ads lately are pushing free samples, just pay shipping. Worth testing

[Toby @tobycjohnston]

@austriker27 This is awesome!