Enjoyed talking about brands in Indian bazaars with sociologist Maitrayee Deka. And the suggestion that there is something unique about brands in the informal economy: an "aesthetic of excess". Webinar hosted by the @cclab_iimu
Join us for an insightful session with Dr Maitrayee Deka, to understand how brands are re-imagined in informal economic systems.
When: 13th December. 2021 6:00 PM IST
Register for the webinar here: https://t.co/7Ax7UkIMoq
@juliencayla@ProfTanvi@unlearning18#iimu#webinar
Super thrilled to host a webinar with Dr. Maitrayee Deka on "Media Assemblages of Bazaar Brands" and learn more about her work.
When: 13th December, 2021 6:00 pm India
Register for this webinar here: https://t.co/h3KjXWBP4V
@juliencayla@ProfTanvi@unlearning18
@cclab_iimu is thrilled to host a webinar with Dr. Maitrayee Deka on "Media Assemblages of Bazaar Brands" and learn more about her work.
When: 13th December, 2021 6:00 pm India
Register for this webinar here: https://t.co/bCYHqsFboX
The project will employ a variety of qualitative methodologies by travelling remotely to the tier-2 & tier-3 towns and villages to learn more about people's everyday digital behaviour, which seldom goes unnoticed.
@cclab_iimu@digirural_cclab#IIMU#IIM#ConsumerCulture#CCL
The research will showcase how entangled, and locally grounded these concepts are and how the digital behaviour of Indians needs to be explored within this broader context.
The Consumer Culture Lab at IIM Udaipur recently initiated an exploratory research project to study the digital behaviour of people living beyond the metropolitan cities of India.
Thank you for an overwhelming response on the Project @digirural_cclab! If you are interested in learning more about the theme of this research or passionate about qualitative research methods - Do join us on our journey!
#IIMU#qualitativeresearch#ethography#India#CCLab