Dr Tanvi Gupta

Assistant Professor of Marketing, IIM Ahmedabad
Research: culture, branding and linguistics

[Kpaxs @Kpaxs]

Fantastic summary of the most effective learning techniques based on research study findings:

[Navin Kabra @NGKabra]

Devanagari is an extremely elegant script. But this was never explained to us in school.

A thread on the awesomeness that is devanagari.

Let's start with the things that my teachers did *not* teach me in school:

[Dylan O'Sullivan @DylanoA4]

Søren Kierkegaard, go for a walk

[Tanushree Goyal @goyal_tanushree]

Are you tired of answering “is this generalizable” questions when you present research on India/ specific states? I suggest try this 👇

[Maheshwer Peri @maheshperi]

Recently, a student asked me why they have to learn trigonometry which doesn’t have real life applicability. My response wasn’t convincing. Here is Stanford alumni, Hamza Alsamrae, a math major, who responds as it should be…

[Chinmay Tumbe @ChinmayTumbe]

IIMs and historically-minded research? Two new PhD theses coming from @IIMAhmedabad and @iimb_official study phenomena over nearly a century, especially on entrepreneurship.

Was lucky to be on both their dissertation committees. Brief thread on what we learn from them (1/7)

[Ros Edwards 🕯🌱 @RosEdwards2]

Just launched! Our film ‘The Sociologist’s Wife’ is now available on YouTube. It tells the story of 3 wives married to eminent British sociologists https://t.co/5AljhG8sIq

[Dr Tanvi Gupta @ProfTanvi]

@WanderingRohan Congratulations!

[Dr Tanvi Gupta @ProfTanvi]

No other institute in India can beat the warmth and vibe of MICA! Happy Birthday MICA! #MICADay #ProudMICAn

[Dwarika Uniyal @Dwari1008]

Wishing the MICA family a very happy #MICADay today with fond memories of old times and remembering the great AGK, Professor Kulkarni, PAT and many others who helped shape this beautiful institution @MICA_Ahmedabad
#HappyBirthdayMICA
@ArpanYagnik
@Paurush
@falgunivasavada
@rishilost @Sapraise @ashish_mishra14 @AshishPandey @Mayank_Badola @abhinavu

[Dr Tanvi Gupta @ProfTanvi]

@rishikesha Thanks Prof. Rishi

[Dr Tanvi Gupta @ProfTanvi]

Our paper on brand-name #linguistics just got published in the Journal of Consumer Psychology! This paper shows that plural (vs. singular) brand names are better as they connote a sense of cohesiveness (entitativity).
https://t.co/EF9yyJXJ7q
#researchpaper #publication #branding

[Dr Tanvi Gupta @ProfTanvi]

We are hiring students for the PhD program in our amazing Marketing department at IIM Udaipur! Join us for a webinar on 24th Jan at 5pm IST to know more about our department’s research ecosystem.

Register here:
https://t.co/I5OBdu6aDK
#PhD #india #iim #marketing

[Mimansa Shekhar @mimansashekhar]

#JaaneBhiDoYaaro continues to stand tall as one of the funniest, smartest satires. Its relevance makes it a cult classic. With benchmark performances, story and screenplay, raising a toast to this brilliant piece of cinema on its 40th anniv 🌟
#KundanShah

What's your fav scene?

[TheSwaddle @TheSwaddle]

‘Beyond Bahus’ goes into the colourful world of Indian TV dramas, revealing an unexpected side to Hindi soaps, and what they mean to the women who watch them.

The film drops on 13th August, 2023 on YouTube.
#BeyondBahus

[Dr Tanvi Gupta @ProfTanvi]

Spatial metaphors in vernacular languages in India are really interesting! #linguistics #culture

[Rukmini S @Rukmini]

Another Marathi idiom I love: "aadvi hote" = "I'm going to become horizontal". I might sleep, I might do Spelling Bee on my phone, I might stare into space - I can't tell what it's going to be, but what’s key is that I will be horizontal.

[Dr Lisa Nivison-Smith @LNivisonSmith]

As a PhD student, all I focused on was getting a PhD.

As a PhD supervisor, I focus on training students on the long-term process that leads to getting a PhD.

Here's some examples🧵

[Dr Tanvi Gupta @ProfTanvi]

A beautiful linguistic perspective on silent vs voiced consonants! #linguistics

[Sukhada @appadappajappa]

🥺♥️😭

[Dr Tanvi Gupta @ProfTanvi]

What does an typical week of a “healthy academic life” look like?
#AcademicTwitter #AcademicChatter #academia

[Dr Tanvi Gupta @ProfTanvi]

(7/7) Try to move from being a student to a scholar. A good student learns existing knowledge and reproduces it well (and aces exams). A good scholar can expand the horizon of existing knowledge and create new knowledge. Try to be a scholar from day one. #phdchat #AcademicTwitter

[Dr Tanvi Gupta @ProfTanvi]

(1/7) We had the #PhD Orientation at @IIM_Udaipur today where we welcomed the promising new batch of PhD students to the IIMU Family. 8 students will begin their transformational journey with us today and spend the next 5 years developing themselves into global research scholars

[Dr Tanvi Gupta @ProfTanvi]

(6/7) We now live in a global village where you can seek and collaborate with peers across borders. Aim to join academic conversations in international conferences and top journals in your field - and have a distinctive voice in those conversations - a distinctive Indian voice.