Frank Husmann

Helping SaaS Companies Grow * Founder Maxiality Agency * Content Marketing * SEO * Founder Led Marketing * Demand generation * Go-To-Market GTM * Author

[Frank Husmann @upthevortex]

Ever tried explaining your job in B2B SaaS marketing to… literally anyone outside of B2B SaaS marketing?
Turns out, it’s harder than building a full-funnel attribution model that actually works.
(you might have guessed this video is AI generated)

[Frank Husmann @upthevortex]

@via_marketing_ Yes, 100% 👍

[Frank Husmann @upthevortex]

Everyone says you need more visibility to grow.

That's exactly why most B2B companies struggle to convert.

Founder-led content makes you trusted.

I mapped out the full framework below, including how founder voice changes your entire GTM motion.

[Scale Your SaaS Podcast @Scale_Your_SaaS]

Dive into the latest #ScaleYourSaaS episode featuring @upthevortex, Founder & CEO of Maxiality! 📷🎙️

Learn how SaaS sales leaders can leverage their expertise to elevate their brand and attract more clients.

Essential listening for founders and marketers!

[Tim Hughes 提姆·休斯 @Timothy_Hughes]

#TimTalk – How to stand out in a crowd in a noisy market with @upthevortex https://t.co/it453S4rVD via @DLAignite #socialselling #digitalselling #marketing #marketingstrategy #marketingsuccess #marketing101 #marketingtips #contentmarketing #business #startup

[Frank Husmann @upthevortex]

When they feel that you genuinely care about their challenges and aspirations, trust and loyalty are inevitable.

So, next time you sit down to create your B2B content, remember to put in that dash of emotion.

[Frank Husmann @upthevortex]

4️⃣ Demonstrate understanding + empathy for your audience's pain points and challenges. Position your brand as a solution that genuinely cares about helping them overcome obstacles and achieve their goals.

If you use emotion, your audience will feel understood, heard, and valued.

[Frank Husmann @upthevortex]

2️⃣ Incorporate humor in your content. This humanizes your brand and makes it more relatable.

3️⃣ Share real-life stories of customers + their challenges, successes + how your product or service helps them. Highlight the human side of your business fosters empathy + relatability.

[Frank Husmann @upthevortex]

1️⃣ Use emotional words + phrases that evoke emotions + resonate with your audience.

For example:

Save time with our project management software.
or
Streamline your daily tasks effortlessly with our project management software, freeing up valuable time for what truly matters.

[Frank Husmann @upthevortex]

As much as we love to believe that B2B decisions are all data and logic-driven, they are also influenced by emotions. Like any other decision.

Here are 4 examples of how to add an emotional connection in your content:

[Frank Husmann @upthevortex]

What if I told you that the secret sauce to top-performing B2B content is not just about showcasing your products or services but about something much more profound?

Here's the ONE key ingredient:

𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻! 🧵

[Frank Husmann @upthevortex]

Surprisingly, many B2B companies overlook these strategies. But the fastest growing companies I've seen and worked with, all used these ways to become an authority in their industry and attract clients

[Frank Husmann @upthevortex]

Inbound marketing has often been misused with generic content that lacks true expertise.

But there is a treasure trove of knowledge within your organization. Why not consider tapping into that?

It can be as simple as talking about your expertise in a short 30-minute interview.

[Frank Husmann @upthevortex]

2️⃣ External Expertise: Reach out to industry figures, potential prospects, freelancers, or adjacent agencies for interviews. Sharing this content can significantly boost your company's visibility and expand your audience.

[Frank Husmann @upthevortex]

@martijnaslander Mooie tool inderdaad! Bij deze ook het linkje: https://t.co/97hLV59tfR

[Frank Husmann @upthevortex]

@vandebeek @vincente Het bleek de CDN van Fastly te zijn, wordt door meerdere cloud providers gebruikt blijkbaar.

[Frank Husmann @upthevortex]

@SeenD Check, zie het ook nu. Tx!

[Frank Husmann @upthevortex]

Grote storing by Amazon Web Services (AWS), sites zoals Reddit, CNN, TheGuardian etc. zijn allemaal down...