Upward Commerce

We're a Digital Marketing Anti-Agency! We thrive in the future of Marketing. We love #Mobile #SEO #Analytics #Retail #Ecommerce #Social #Email 😎

[Upward Commerce @upwardcommerce]

LinkedIn's AI ad tool to launch globally this fall https://t.co/ewxjLGvsAR

[Upward Commerce @upwardcommerce]

Report: Google Search CPC up 13% YoY; ad spend growth slowing https://t.co/OyyhgHpB5i

[Upward Commerce @upwardcommerce]

Media Agencies Increasingly Include Return on Carbon Along With ROI in Plans https://t.co/BTlcPs4Hnf via @Adweek

[Upward Commerce @upwardcommerce]

Black Friday Reaches Record Spend of Nearly $10 Billion in US https://t.co/n9TK5upuOx via @Adweek

[Upward Commerce @upwardcommerce]

US holiday shopping 2023: Consumer caution and retailer resilience https://t.co/HrSXvXk71n via @McKinsey

[Upward Commerce @upwardcommerce]

Netflix plans to open two permanent storefronts in 2025.
https://t.co/l3XwGRAI11 via @Retail_Brew

[Upward Commerce @upwardcommerce]

https://t.co/WJWlcWoVWN

[Upward Commerce @upwardcommerce]

The deal aims to quantify the effects ads have on product sales. https://t.co/FxxMe3m7wX via @MarketingBrew

[Ad Age @adage]

"At best, ChatGPT is a tool, a powerful one, that can save time and help creative talent focus on bigger thinking, but at worst, it’s a shortcut to mediocrity at scale." https://t.co/z5bAz1Gcb8

[CES @CES]

Digital-only registration is open! Now the most influential tech event can be accessed from anywhere and everywhere. Secure your spot before time runs out: https://t.co/xO6nlipp9h

[Axios @axios]

A record $9.12 billion was spent online for Black Friday, with electronics driving much of the growth compared to last year, according to new Adobe Analytics data. https://t.co/b3QPeaM2FI

[Upward Commerce @upwardcommerce]

🤔

[Morning Brew ☕️ @MorningBrew]

ICYMI: Macy's held their first ever Thanksgiving parade in the metaverse last week.

And yes, it's just as exciting as it looks.

[Digiday @Digiday]

✉️:Personalizing newsletters find varying degrees of success
⏰:TikTok continues to be a brand marketer darling despite its geopolitical dramas
🤖:Publishers are using AI to enhance reporting & personalize content

The latest in media & marketing news: https://t.co/63gZdL4Wji

[Upward Commerce @upwardcommerce]

Trends are dead - “CULTURE HAS DECENTRALIZED. THE CENTER, THE MAINSTREAM, HAS DISAPPEARED.” https://t.co/7dNMDlzsKw

[Ad Age @adage]

From minimizing carbon emissions on sets to prioritizing investing in NFTs that are less harmful to the environment and buying eco-conscious media, there’s an onus on marketing and ad leaders to balance environmental implications with financial gains. https://t.co/ZIxrVgn8Kk

[Sailthru @sailthru]

People like personalization, & successful retailers approach their marketing content with this in mind.

The good news is that publishers can, too. https://t.co/xgZwbpABjH

[Chart of the Day @ChartoftheDay_]

Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. https://t.co/puOaN7xNBt
#amazon #ecommerce

[Upward Commerce @upwardcommerce]

Black Friday 2021 by the numbers: Online sales dip slightly to $8.9 billion #blackfriday https://t.co/xdu7juQMI7

[Upward Commerce @upwardcommerce]

#Facebook Marketplace is the world’s 🌎 second largest marketplace 🤯😱😳 https://t.co/JXLQSYYexu

[Brodie Clark @brodieseo]

There were a lot of noteworthy Google algorithm updates in 2021.

Here’s a handy graphic created by @OnCrawl for safe keeping: https://t.co/B6rqGTN1si