AdStake

Independent marketing audits for Google & Meta. Evidence-based. No agency. No media buying. No conflict of interest.

[AdStake @useadstake]

We caught our own Google Ads account wasting money again. This time it wasn't the keywords.

[AdStake @useadstake]

@elonmusk Have you considered building a robot that is as close as possible to a human being meaning a mechanical heart, cardio, organs, a skeleton, muscles etc. as a theoretical experiment that will likely yield learnings that could be applied elsewhere?

[AdStake @useadstake]

Pitted Claude vs ChatGPT running a lemonade stand. Corny, clunky, weirdly fun — a real glimpse of where agentic AI is headed. https://t.co/19qEtYrWlK

(Less cute, more useful: our AI catches wasted ad spend for free → https://t.co/VivR1nCSYo)

[AdStake @useadstake]

@ayush_createss @binghott That's the pattern worth watching for beyond just this account too — the same blending happens across an entire ad spend history, not just one campaign. Segments catch it inside Meta; nobody's checking whether it holds up account-wide.

[AdStake @useadstake]

@benradack "An ad that acquires customers vs. one that takes credit for them" is the whole game. Segments fix that inside Meta's own reporting — the harder version is when the same blending happens across the account and nobody outside the agency ever checks.

[AdStake @useadstake]

@binghott The "incompetent, not paying attention, or hiding data" line is the real point. An agency won't flag its own missing setup — that's exactly why the check has to come from outside the relationship, not another quarterly review from the same people managing the spend.

[Ecomm Cowboy @ecommcowboy]

"I built a 7 figure business with $3,000."

Here's how Sean Hall, Founder of Wellious, did it:

"That $3,000 was the entire all-in budget, enough to make the first 100 units."

"I built the brand and the website. Then sold out, took the profit, and made three times as much product."

He ran that exact loop a dozen times.

"We hit six figures a month in sales with a team of just one, and no credit line in the business."

Cost-intensive and tough to pull off, but he did it.

This past year Sean finally built out a team and added resources.

A true bootstrap inspiration.

[AdStake @useadstake]

@neilpatel I don't understand this at all. So much more value and utility on Youtube imo. Reddit is so strict that you can't say anything for fear of it promoting anything without paying them. If I mention AdStake in any way @Reddit blocks it. It's as if brand names are TOS violations.

[AdStake @useadstake]

@BenWilsonTweets Hey Ben. Really wishing you and your family all the best. Thank you for reminding me of what really matters and how to be way braver than I could hope to be. Keep being strong. I hope more people hear your words. Truly inspiring.

[AdStake @useadstake]

@ShaanVP I assume Quentin has already graduated, but if you connect with him in person, @useadstake will donate to a charity of your choice or his college fund. I love that he reached out, so I want to see you connect with him. @myfirstmilpod fans, let's go!

[AdStake @useadstake]

@hyros_official Good workflow. One thing worth flagging: an AI reading your own HYROS screenshot will politely agree with whatever your dashboard already believes. The read only gets sharp when it's checked against a source that has no stake in your numbers looking good.

[AdStake @useadstake]

Our refund policy sounds too generous until you think about why.

If we find nothing actionable, the refund is automatic — not a guarantee we dangle, a rule the audit enforces on itself.

An audit that always finds something isn't independent. It's a sales pitch in a lab coat.

[AdStake @useadstake]

Meta CTR just hit a 12-month high, per @northbeam's independent data. Sounds great.

Then check CAC. Also up, same period.

The metric everyone watches and the metric that decides if you're profitable are answering two different questions. Know which one you reported on Monday.

[AdStake @useadstake]

@BryanBumgardner @northbeam Easy to miss from inside one account. For Shopify/DTC brands, a CPC climb off the bottom reads as normal noise until you check it against attribution data instead of platform numbers — by then the CAC damage is already a quarter old.

[AdStake @useadstake]

@semrush The "longer, more comparative queries" point is the one advertisers sleep on. Keyword and negative lists get built for one search pattern, then sit untouched while intent drifts. Most accounts haven't had their match logic revisited since then.

[AdStake @useadstake]

@neilpatel Right, and that's the part worth sitting with: the "dying" narrative doesn't stop the spend. Budgets keep flowing to Google/Meta on autopilot even while everyone debates the channel's future. That gap between attention and actual dollar scrutiny is exactly where waste hides.

[AdStake @useadstake]

@GoogleAds @adsliaison The harder attribution gets, the more it matters who's measuring it. Conversational queries blur the line between "converted" and "influenced" — which means self-reported platform metrics need more scrutiny, not less. @useadstake

[AdStake @useadstake]

@Tesla @elonmusk Marco Island, Florida is PERFECT for cybercab. https://t.co/bSwlNQdBWw

[AdStake @useadstake]

@BryanBumgardner Agree — and audit before you prep. Hard to fix a funnel when the baseline numbers aren't clean. @useadstake

[AdStake @useadstake]

Ad Spend Is the Last Unaudited Line Item. That Needs to Change.

https://t.co/jSNocowaJX

[Asif Patel @asifpatel]

I Turned a Simple Observation Into a LinkedIn-Based Side Hustle That Makes $9,000 to $12,000 a Month Brandi Dunham kept seeing LinkedIn profiles that needed a refresh. https://t.co/NFL89K8wvk