Fathom Analytics

The simple, privacy-first, alternative to Google Analytics. By @jackellis and team.

[Fathom Analytics @usefathom]

Fathom Analytics.

💡 We are bootstrapped
💡 We are independent
💡 We are profitable
💡 We don't need investors
💡 We are GDPR compliant
💡 We don't sell your data
💡 Our software is simple
💡 Our infrastructure rocks

We love running this company.

https://t.co/GDiloMmuXM

[Fathom Analytics @usefathom]

@DavidVII We'll be shipping an MCP soon too! One of our testers said that our system was faster than his Claude, so there's room for both I think. Please send us any feedback you have, David :)

[Fathom Analytics @usefathom]

Introducing Luna, our AI assistant who can help you use Fathom and understand your data. The best part is that Luna cannot access any of your data unless you explicitly allow it.
https://t.co/0FBvlR3EAs

[Fathom Analytics @usefathom]

This is how we handle spam in our support inbox. Sound on.

[Fathom Analytics @usefathom]

We've wanted to ship this for a while. A tab to easily see where your AI visitors come from. It was insightful for us because we knew about ChatGPT and Claude but had no idea about the others. Places to pay attention to.
https://t.co/X90HW9byS6

[Jack Ellis @JackEllis]

I don't understand why ChatGPT adds UTM but Claude doesn't. This is the human traffic to the https://t.co/66d4eLUMd4 website from these harnesses where we've been recommended recently. Decided on a dedicated AI tab on the dashboard and will build this insight into our AI chat too

[Jack Ellis @JackEllis]

I've spent the last week working on our new data model and we've just hit a 76% speed improvement. Most analytics companies start sampling data and hiding your data from queries. That's lazy. We've now proven that you can have fast dashboards even with over one billion pageviews.

[Jack Ellis @JackEllis]

This is Fathom headquarters right now as we enter hour 22 of upgrading our data model for our new feature launch. The speed improvement in the chart is real.

[Fathom Analytics @usefathom]

Busy September! Published a few small changes we've made but we've got a wild data related launch, never seen before in a simple analytics product, coming soon too. So much new stuff is landing over the next few months so watch this space.
https://t.co/I5Uo1ypUnk

[Fathom Analytics @usefathom]

We probably don't talk about this enough, but we offer unlimited data retention on ALL our plans (for as long as you're a customer).

It's surprisingly rare for web analytics tools to offer this. What use is analytics if you can't compare with the past?

[Fathom Analytics @usefathom]

I'm 8.

Cat at Fathom, based in Canada 🇨🇦

Looking to connect with people who are looking for privacy-first website analytics.

[Jack Ellis @JackEllis]

NOTE: THIS IS NOT US! This Fathom was founded 2 years after us, with the same name, and it's VC backed with $30 million dollars in funding. I hope the acquisition works out well for their team but I want to reiterate that Fathom (my company) is not for sale and never will be.

[Fathom Analytics @usefathom]

@shanegriffiths For what it's worth, we are doing this internally for now ;)

[Fathom Analytics @usefathom]

Did you know you can use regex when filtering your Fathom dashboard?

It's especially handy when you want to group a few different values together. For example, if there's been a mix up of campaign names across multiple sources and you've ended up with a few different UTM names:

summer_sale
su26
summer-sale-26

Just click the filter icon in the top right of your dashboard, choose UTM Campaign and select "Matching (regex)", and enter your regex. For our example, it would be:

spring_sale|su26|spring-sale-26

That'll show you the data for all three at once.

You can use regex to filter other data on the dashboard too, like pages, referrers and events.

And if regex is foreign to you, give an AI assistant the values you want to filter by and ask it to generate the bit that looks like your cat has just run across your keyboard 😸

[Fathom Analytics @usefathom]

We've made managing currencies for your events much easier!

You can now set currencies straight from your dashboard: a site default, per event, or a wildcard like "Purchase: *".

We've also moved event blocking into the Firewall, where you can now Block or Allow junk events (with wildcard support too).

https://t.co/Xxw8qLrrbK

[Fathom Analytics @usefathom]

Our Firewall is now more powerful 🔒

You can now switch any Firewall list to Allow or Block. Want data from only one country? Use an allow list instead of blocking everything else.

Works for countries, domains, IPs, pages and referrers.

https://t.co/jJUSZUsAhR

[Jack Ellis @JackEllis]

I just migrated 6.5 billion rows from MongoDB to Fathom. My head still hurts.
https://t.co/4GCY695zl0

[Jack Ellis @JackEllis]

We started Fathom in 2019 with one designer, one developer (me), and a bucket full of excitement. Seven years later, it's a multi-million dollar business. We didn't just build analytics software, we built a reliable brand that thousands now trust. My advice: move the needle.

[Jack Ellis @JackEllis]

I’ve spent nearly seven years documenting how we built Fathom: outages, DDoS attacks, migrations, $100k AWS savings, my cofounder’s retirement, and a divorce. I write transparently because I want other people to learn from my mistakes. These 18 posts tell the story:

[Jack Ellis @JackEllis]

We just migrated over 65 billion database rows and it was the hardest project I've ever done.
https://t.co/163IaWah52