This is Thesis' #1 ad currently
And it's only been live for 14 days
Why?
The cortisol angle.
Cortisol seems to be popping off rn
Especially with the whole looksmaxxing trend
I also found the cortisol angle is a top performer for other brands (screenshot in the comments)
Elite level example of a hook that stops scrolls
The hook immediately peaks curiousity
People love their pets, so the thought that they could be killing their pet with the food they're feeding it
Will instantly stop the scroll
After the hook it goes into a 5 reasons why format.
This helps with viewer retention
Here are the filters used to find this ad inside of Konvert:
Status: Active
Ad Rank: Top 3
Ad Count: Minimum 100 active ads
Find your next winning ad here at https://t.co/ckolWJae1J
This Spacegoods ad has been live for 308 DAYS
It's their #1 top spender
Here's why it's performing so well:
Shocking Hook: "5-20 lbs of poop" stops the scroll.
CGI Visuals: Shows exactly why you feel bloated.
Benefit Stacking: Connects gut health to energy and mood.
Strong Offer: 69% off + 60-day money-back guarantee.
Here are the filters used to find this ad inside of Konvert:
Status: Active
Ad Rank: Top 3
Ad Count: Minimum 100 active ads
Find your next winning ad here at https://t.co/ckolWJae1J
This ad has been live for 13 DAYS
And it's already their #2 ad (based on impressions)
Here's why it's performing so well:
Problem-Level Hook: It uses a "level 1 to 4" system to categorise breathing issues. This makes the viewer self-diagnose instantly.
Answers Objections: By mentioning deviated septums and nasal valve collapse, it addresses "will this work for my specific nose?" before the user even asks.
Visual "WOW" Effect: The baseline comparison is visceral. You can literally hear the struggle, then see the immediate expansion.
High Authority: Referencing pro athletes gives a "medical/performance" product instant street cred.
Keep it Easy: No complex jargon... just "Level 4 for the tough stuff."
This ad has been live <50 days and is already HAUS’ 2nd highest spending ad (by impressions).
Why it works:
• Instant pattern interrupt with the opening line
• Visual proof showing why the product looks better
• Celebrity social proof used as the reference point
• Clear transformation (bad fit → good fit)
• Fast pacing that keeps retention high