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My friend @heydannymiranda has grown a top 1% podcast, recorded 300 episodes since 2020, and interviewed names like Gary Vee, Tom Bilyeu, Pomp, Sahil Bloom, Sam Parr, Derek Sivers, Mike Maples, and Noah Kagan. Here are 5 lessons he shared about podcasting in our interview.
Marketing isn't just about pushing your podcast into your listener's faces.
Instead provide value by answering their questions, entertaining them or making it easy for them to learn.
Marketing advice:
Focusing on creating a great listener experience is the best thing you’ll do for your podcast.
Makes it easy for them to recommend your podcast.
Marketing for podcasts takes time:
• to research
• to learn what works
• to know your listeners
So don't forget to:
• keep learning
• help your audience
• earn one listener at a time
And don't give up too quickly.
Podcasting Tip:
Give people a reason to listen to your episode:
• Make the episode title clear
• Copywrite the episode description
• Don't ignore the first 30 seconds
Your followers don't have the time to listen to every episode on their app
Make it easy for them to choose
Lots of hype around starting a podcast with community, newsletter & YouTube.
Ignore the hype.
Reality is: that stuff is usually a distraction & most successful podcasts don't start like that.
Instead, learn where your listeners are and what they like, & don't ignore marketing.
Great podcasts focus on listeners:
❌ Listen to my podcast
✅ Learn from history's best entrepreneurs
❌ I have an hour-long podcast about marketing
✅ Marketers share what worked for them in an hour
Stop focusing on your podcast
Start focusing on your listeners
Renamed my podcasting community on Facebook Groups to "Build Your Podcast Audience" and I'm happy to see the community feedback.
It's also the name of the upcoming podcast.
I was unsure how the name change would effect the algoritms, but so far no change in member requests.
Creating a podcast today
• Slow and steady growth
• Lots of support from peers
• Helpful community all around
Creating a podcast in 10 years
• Competition from big brands
• Expensive paid acquisition
• Algorithms take over
What’s possible right now won’t be forever.