58% of #SEO pros say backlinks have a big impact on search engine rankings, according to @userp_io’s State of Backlinks in 2021 report via @hrollins@CMIContent. https://t.co/DQ7MsDTsgO
SEO agencies are DEAD.
I fired my $50k/mo agency and asked Claude to do it.
Instead of my agency executing on content, building links, and driving pipeline, I now get:
• 40-page audits
• 145 keyword clusters
• 19 AI-generated slop roadmaps
• Do all the work myself instead of running the actual business
Revenue is down 87% but the charts look incredible.
“This n8n ai workflow automated my SEO and saves me a $15,000 agency”
No, it didn’t. Cut the crap.
Anyone actually versed in driving biz outcomes from an SEO strategy see this for what it is: slop from those who’ve never presented a successful SEO campaign to a team of execs.
Most B2B brands are still sleeping on influencer marketing or just getting started.
Meanwhile, AI agents are already outpacing human marketers.
Meet @Aha_global, the world’s first AI agent team for influencer marketing, and they’re officially LIVE on Product Hunt today!
SEO Tip: predict potential traffic you'll get for a keyword before writing the article:
1. Use Keyword Overview tool in @Semrush and choose a keyword
2. Look at the Potential Traffic metric
3. Do a bulk analysis to see the entire topic’s traffic potential 🔥
Agency rule: don’t work with clients who can’t spend $10k/mo.
Unless you enjoy relentless complaints about “quality” from someone who can’t afford said quality.
Across 1000s of keywords, this SEO tactic is ranking my clients 1st page, fast.
SERP Intent + Topical Diversity = Top 10
Examples you can try:
- Test it personally
- Comparison list
- XX will save you [pain point]
- Best for [target market callout]
- XX tools to [end-goal]
#1 link building mistake people make is chasing relevancy over authority.
I’ve built links for nearly 500 sites now, small startups to fortune 100 companies.
My data isn’t based on a single project site or one company I worked at.
Relevancy is good. Authority is great.
AI SEO content has been all the rage in the last 12 months.
Yet every single AI case study I've seen shows the same trend....
Traffic explodes fast because you can generate 1000s of pages of content in seconds.
Sounds awesome, right? Right...?
But in just a matter of months, that traffic comes crashing down.
And anyone that has spent more than two years in SEO understands one thing:
Recovering a site that has been slammed by Google takes 10x as long as it took to get the traffic in the first place.
Sure, this strategy might work for short-term cash grabs in the affiliate marketing space...
But if you're a real brand looking to drive qualified leads, sustainably, and grow a real business...don't touch mass generated AI SEO content with a 900 foot pole.
Almost anything you do can fool Google for a short period of time.
But what happens when they catch on?
Your work comes crashing down, and the road to recovery is not guaranteed nor predictable.
Most brands wants to become NerdWallet overnight and dominate their space with page 1 rankings.
Yet those same folks won't spend years publishing subject matter expert content, day in and day out, while acquiring PR and building links.
The biggest key to success in SEO is longevity and consistency.
There is rarely a "secret sauce" in SEO. In fact, any tool you use can show exactly what your competitors are doing.
- They are researching their market.
- They are finding valuable keywords that their target market is searching for.
- They are creating great content that actually helps those people.
- They are promoting that content to build links, site authority, and brand.
And they are doing this for YEARS without stopping!
They aren't doing 1 month trials of content and links to see "if it works." 🤦♂️
It works, you just aren't giving it the time it needs.
People want NerdWallet success in 3 months...yet NerdWallet has been doing this for 15 years without stopping.
If you can't afford to invest in SEO for 6+ months until your SEO program generates enough revenue to double-down, don't invest in SEO yet.
1 month of SEO is flushing cash down the toilet.
If you want immediate wins, go pay for every single click and enjoy rising ad costs and endless bidding wars that drive margins to the bottom.
If you want sustainable growth, invest in SEO for the long-term, and COMMIT to it.
We’ve signed 6 new incredible clients for November.
Many household names in their spaces looking to put fuel on the SEO fire.
Stoked for continued growth and a truly impressive team of SEOs we’ve built so far 🚀
“Why don’t you sell a course on SEO?”
Time spent growing my agency nets 10x more. And why would I want to create competition for myself?
If someone sells a course teaching you to do exactly what they claim to crush it at, have healthy skepticism.
Growing your personal brand on social is saturated for one reason:
Everyone wants to build a personal brand before doing things worthy of a personal brand.
Build something interesting and successful. Talk about it. Grow personal brand.
Most attempt this in the wrong order.
“ChatGPT will end Google SEO”
Smart brands know SEO won’t change on a dime and are doubling down while others spend KPI-destroying months saying “what if"