Slack was supposed to be a video game.
Stewart Butterfield raised millions to build an online game called Glitch. Big vision, years of work, real money behind it. It flopped and shut down.
But while building it, the team had made a small internal tool just to talk to each other. That throwaway became Slack, later sold to Salesforce for $27.7 billion.
Here's the wild part. This was the second time it happened to him.
Years earlier another failed game he was building accidentally produced Flickr. Twice, the thing he set out to build died, and the byproduct became the company.
Conviction gets you to the starting line. But the willingness to abandon your own plan when reality disagrees is what actually builds the company.
You can watch this happening right now with Icon.
Kennan launched it as "The First AI Admaker," backed by Founders Fund, a $12M domain, the whole bet on AI making ads.
When the data came back and AI wasn't converting, he didn't dig in to protect the story. He relaunched as "The Human Admaker," the literal opposite, and left the original launch linked in his own footer.
Bet big, watch it fail in public, and have the stomach to become the opposite of what you announced.
The pivot was never the embarrassing part. It's the whole skill.
The place where technology fail
@googlemaps pointed out 57 min from kapurbawdi to koparkhairne today 9:45 am
However it was blocked jam on road for more than an hour
@TMCaTweetAway@thane city
@airvistara
Customer feedback seem to hold zero importance when addressed to you!
I have called nearly 15 times now to your customer care, to clarify my flight related questions.
You have given me incorrect confirmations twice(written and verbal) and still dont have an answer.
@RanvirShorey@RanvirShorey Dear sir, I agree with your view only the last line should be "Let's not let our mindsets change" as its the media who spreading the communalism by vicious polarization.. we just have to not let them change our mindset. & To godi media...just...
देश के 10 सबसे बेहतरीन सरकारी स्कूलों की रैंकिंग में दिल्ली से चुने गए तीनों स्कूलों के स्टाफ को कल शाम मैंने अपने घर डिनर पर बुलाया था
टीचर्स, प्रिंसिपल्स और सभी स्टाफ की मेहनत की बदौलत आज पूरी दुनिया में दिल्ली के सरकारी स्कूलों की चर्चा हो रही है।
मोदी जी आप एक पिता की तकलीफ महसूस नहीं कर पाएंगे बेटी बचाओ बेटी पढ़ाओ केवल आपके एक चुनावी जुमले हैं जो देश में मजाक बनकर रह गए हैं...@PMOIndia@RahulGandhi@INCIndia
@Airtel_Presence guys you are heading towords worst network, I am unable to call anyone from my airtel network, since last couple of hours! Resolve it asap! @TRAI@manojsinhabjp@DoT_India