@2sraval Recently switched to B2B for this exact reason.
B2C allows you to experiment & you can take big bets and discover interesting insights. Gets boring if you don't discover anything new.
In B2B more work goes in understanding the domain, problems & user's need.
@vanschneider finally!! a take I can get behind.
I've seen designers who only design what PMs dictate & PMs who only rely on designers' findings for initiatives.
This middle layer will disappear, and everybody will have to do MORE
@_desaina I always felt I couldn't do scroll animations, shaders, or THREE.js animations with just the Figma prototype.
It's become way easier to run these experiments through AI-generated code.
It's crazy how every designer on X is stressing about Gemini's one-shot UI generations… that’s not even the scary part.
The real thing to watch is Generative UI - Disposable, custom UX for every single user.
Chat, we’re definitely cooked.