One of my favorite ad types is called "3 Reasons Why"
Essentially just giving the viewer 3 reasons to buy!
It's a great hook that entices viewers to watch until the end.
What do you think of our UGC 3 Reasons Why ad this week for Gainful? 👇
The easiest thing you can do as a brand to drop your customer acquisition cost by 30-40%:
Create beautiful landing pages to educate, story tell and give your consumer a reason to become a part of your brand.
Here's a thread of some incredible landing page examples:
Here are my 6 favorite Ecommerce Blogs:
@CommnThreadCo - Acquisition, Creatives, CRO
@wizofecom Utopia - All aspects
@CXLdotcom - CRO & Landing Pages
@ReferralCandy - All aspects
@mrsharma - All aspects + Case studies
@2PMinc - Branding, Trends, DTC News
what else?
I built a database of the top 800+ e-commerce brands.
Includes:
✅ Annual Revenue
✅ Tools They Use
✅ Search Rankings
✅ Industry/Niche Data
✅ Location & Team
Want to check it out?
Reply below and I’ll send you a DM 👋🏻
100% FREE ‼️
RT to share with other entrepreneurs!
A recent helpful habit:
1. Notice if a todo item has gone undone for 2+ days
2. Ask myself -> "why do I feel resistance to doing this task?"
3. Spend 5 minutes reflecting
4. Then address whatever is blocking me from doing X
Seems to work well and get through blockages
Hold onto your seats 🎢 Here’s your ticket to creative-inspiration overload … 30 ad types + 90 real examples, all defined and designed explicitly for ecommerce.
Plus, every single one in *GASP* the ultimate swipe file to download right now!
🧵/ 30
https://t.co/JJL5wKt5LZ
Dinner last night w/a successful entrepreneur who just sold 3rd company for >$300M. Asked him his formula. “I bet on people. I don’t focus on domain expertise. I look at the arc. The ambition. Where have you failed? I want people who are smart, have failed and are ambitious.” 😊
The New Influencer Economy (thread)🧵
DTC brands, alongside influencer marketing, have evolved.
Cheap acquisition ‘FB heyday’ = unsustainable
Prime influencer marketing ‘pay for post’ = untrusted
Here's the present & future...
The Food52 acquisition of Dansk, a 67 year old homewares company, is textbook linear commerce.
Media companies can be incredibly valuable as holding companies when audience and product are properly aligned.
Food52 is a Version 5 company.
A few books that I credit to helping me when mental health falters:
1: Atomic Habits (James Clear)
2: Can't Hurt Me (Goggins)
3: The Daily Stoic (Holiday)
4: Driven (Douglas Brackmann)
5: GRIT (Angela Duckworth)
If I could buy these for everyone I would.
Investors long suggested that digitally-native brands were not great investments. In the next year, there will be at least four brand IPOs.
We are closer to becoming a digital-first economy so it would seem that the good fortune is just beginning.
Mark Zuckerberg and the Head of Instagram, Adam Mosseri, had a 40 minute live conversation discussing new and exciting features coming to Instagram to empower the creator economy.
Key Takeaways/Clips Below 👇
$FB
The first 90 days of a launch should be focused on:
• refining messaging
• website conv. rate
• ad creative
• merchandising.
Look for clues in:
• paid-social ad comments
• DMs from social
• customer service inquiries/questions
• NPS
Focus on what the customer wants.
I've started 2 consumer brands (@kettleandfire and @perfectketones) that each have done $100mm+ in sales in less than 5 years.
If you’re starting a consumer brand, here are the 7 key areas to focus (thread):