Vadim Lysenko

ASO Expert at Wachanga
App Store Optimization&Localization

[Vadim Lysenko @vadim_tim_tim]

@lipec If the US market is your No. 1 priority then you should definitely utilize all available space there (title, subtitle, KW field).

[Vadim Lysenko @vadim_tim_tim]

🔥 Breaking ASO news

French 🇫🇷 localization works in the US #AppStore since October 6.

So there are 6 localizations in total - English US, Spanish (MX), Russian, Chinese (Simplified), Arabic, French

[Vadim Lysenko @vadim_tim_tim]

@stevecarlton Yep.
1. All 6 localizations work in the United States.
2. Depending on the device settings, users will see the corresponding metadata.
3. Your app will be ranked in the US based on keywords from these localizations

[Vadim Lysenko @vadim_tim_tim]

@ilyakuh That date was for the video.

Benchmarks are coming next year

[Vadim Lysenko @vadim_tim_tim]

@ilyakuh FYI: They fixed it. Now it shows the correct data.

[Vadim Lysenko @vadim_tim_tim]

⚠️Another day, Another bug in the #AppStore Analytics

The number of Impressions dropped starting February, 4
https://t.co/yDkjUbexu2
https://t.co/cSF9Hjs9Ay

Didn't affect the number of Units
https://t.co/pxQqNpamHh

[Radomir Novkovich @aso_rad]

❕An update to the previous news:
Keywords from Title field in Chinese (Traditional) localization are also indexed in the US.
Kudos: @vadim_tim_tim
#ASO

[Vadim Lysenko @vadim_tim_tim]

@NikiGrig @ilyakuh US, Russia and Belarus

[Vadim Lysenko @vadim_tim_tim]

⚠️It seems there's an A/b test in the #AppStore.
There're 4 screenshots on some devices in the Search Tab (iOS 15.2, 15.2.1, iPhone 12/13 Pro Max)

[Parv Bhargava @IamParvBhargava]

Breaking News!!

The Custom Product Pages and Product Page optimization are finally live in the ASC.

[Thomasbcn @Thomasbcn]

It's coming! Apple fee for non IAP charges

"RIP IAP" was never happening, but the last few false hopes should be washed soon
https://t.co/xtVfs2Vt3p ft @drbarnard

[🇫🇮 ilia kukharev @ilyakuh]

Let me remind you that the major ASO update in iOS 15 is live: No screenshots for the installed apps in the search results.
More visibility for your app or game, if you are on the 3rd-4th position after huge brands.

[🇫🇮 ilia kukharev @ilyakuh]

🇨🇳 Apple Search Ads is coming to China, starting from June 22, 2021

[Radomir Novkovich @aso_rad]

⚠️ #AppStore algorithm changes
We have noticed that since April 08 many apps have stopped ranking for search terms with the keyword "free". In all those apps, we did not use "free" in the metadata so we lost rankings
Looks like it's time to put "free" back into the Keyword field

[🇫🇮 ilia kukharev @ilyakuh]

Keyword algorithm change in the App Store 🚨

It seems that the word "free" stopped indexing automatically for the keywords.
So if you had the "free" keyword in the metadata – you will see a huge increase in ranking for the related keywords.

[Thomasbcn @Thomasbcn]

IDFA/ATT 🤷‍♂️

[Thomasbcn @Thomasbcn]

iOS14 & ASO:

@phituregrowth > https://t.co/eOeZt0uLLT

@AppTweak > https://t.co/5eax7IMgFq

[Vadim Lysenko @vadim_tim_tim]

Welcome в профессию https://t.co/T4gsIJP6Ls

[🇫🇮 ilia kukharev @ilyakuh]

What's new in the App Store in iOS 14 Beta
1) auto-complete for the search terms
2) featured cards (scrollable lists) are actually scrollable in the search results
3) small change on the app page for ratings-charts-etc data
4) No more traffic from search terms with typos

[Vadim Lysenko @vadim_tim_tim]

It seems that the first 12 apps in the app store search page doesn't have ratings.

[🇫🇮 ilia kukharev @ilyakuh]

AppStore is sick:
no trending searches list
no ratings for some apps