Victor Anandkumar

Professor of Marketing
Pondicherry University

[Victor Anandkumar @vak73]

The economics of an airline flight ✈️💰 https://t.co/fN62U2kPDl via @McKinsey

[Victor Anandkumar @vak73]

Ferrari’s electric car: What's your take? https://t.co/a2BmRcKYuK

[Victor Anandkumar @vak73]

Heard of Germany's home-grown rival to Coca-Cola? Here is the story... https://t.co/9BdApD8eFm Looks like every country has a Coke Challenger. What is the one from your country? I can think of Bovonto (a regional brand) from India

[Victor Anandkumar @vak73]

The Ugly Unethical Underside of Silicon Valley https://t.co/xLr0Bw9pCG

[Victor Anandkumar @vak73]

Every Few Years A Brand Goes Viral For Free And These Are The Best Examples ... https://t.co/Uj8OY3ViJy via @MarketingMind_

[Victor Anandkumar @vak73]

Attn. SNSW students: Words-for-the-week (WFTW #13) ... ‘take-it-or-leave-it’, vocal personality, termination, aggression, brainstorming, escalation, force field analysis, ploy, salami slice tactic, passivity

[Victor Anandkumar @vak73]

Here is the Gold Standard of Authentic Marketing... https://t.co/q4hrhX3eim

[Victor Anandkumar @vak73]

Attn. SNSW students: Words-for-the-week (WFTW #12) ... leading questions, misconception, preconception, manoeuvre, one-off negotiation, phony deadline, P.R.E.P. technique, VUCA, red herring, resistance point

[Victor Anandkumar @vak73]

Attn. SNSW students: Words-for-the-week (WFTW #11) ... fact finding questions, optimal, blackout clause, Gesture cluster, bottleneck, empathy, hedge, hidden agenda, law of parsimony, paraphrasing

[Victor Anandkumar @vak73]

Attention SNSW students: Words-for-the-week (WFTW #10)… due diligence process, counterproductive, coopetition, social contract, divestiture, dovetailing (in negotiation), incentives, red flag (in negotiation), acrimony, receptivity

[Victor Anandkumar @vak73]

Attention SNSW students: Words-for-the-week (WFTW #9) ... zero-sum game, captive pricing, bargaining power, contingency, contingent agreement, high ball/ low ball, good cop/bad cop, backtracking, active listening, condescension

[Victor Anandkumar @vak73]

Attention Selling & Negotiation Skills Workshop (SNSW) students: Words-for-the-week (WFTW #8)… Negotiator's dilemma, consensus, stonewalling, arbitration, ultimatum, impulse, deadlock, concession, comply, counter proposal

[Victor Anandkumar @vak73]

Attention Selling & Negotiation Skills Workshop (SNSW) students: Words-for-the-week (WFTW #7)… Value triangle, NPS (Net promoter score), Siloed (silo-ed), bandwagon effect, state-of-the-art, sales triggers, milestone, prototype, mockup, reinvent-the-wheel

[Victor Anandkumar @vak73]

Attention Selling & Negotiation Skills Workshop (SNSW) students: Words-for-the-week (WFTW #6)… account (as in sales), prospect/prospecting, buying intent, trial close, collaborative selling, buyer’s remorse, AB testing, Placebo effect, die-hard bargainers, SPIN selling

[Victor Anandkumar @vak73]

Attention Selling & Negotiation Skills Workshop (SNSW) students: Words-for-the-week (WFTW #5)… cognition-emotion-volition, ethos-pathos-logos, deadlock, resonate, rationalization, opportunity cost, switching cost, risk aversion, onboarding, sideselling

[Victor Anandkumar @vak73]

Attention Selling & Negotiation Skills Workshop (SNSW) students: Words-for-the-week (WFTW #4)… Customer acquisition cost, BOFU/MOFU/TOFU, go-to-market strategy, referral, customer lifetime value (CLV), proactive, preemptive, leverage, haggling, buy-in

[Victor Anandkumar @vak73]

Attention Selling & Negotiation Skills Workshop (SNSW) students: Words-for-the-week (WFTW #3)… B2B/B2C, Churn/attrition rate, retention rate, conversion rate, industry verticals, demographics, firmographics, ramp up, scale up, upscale

[Victor Anandkumar @vak73]

Attention Selling & Negotiation Skills Workshop (SNSW) students: Words-for-the-week (WFTW #2)… Sales funnel, up-sell, cross-sell, cold call, AIDA, lead generation, qualified lead, bad lead, low hanging fruit, ROI

[Victor Anandkumar @vak73]

The Economist’s country of the year for 2025... Can you guess before reading this... https://t.co/TElLRc0IGQ

[Victor Anandkumar @vak73]

The Ten Tests of Strategy: Assess your strategy’s quality https://t.co/IpF6NjYT4p via @McKinsey