Valid

Valid is a tech-enabled paid media marketing agency covering everything from attribution through ad delivery.

[Valid @validco]

drop your craziest consumer app idea, and we'll make a 30-sec ad for the best one 👇

[Valid @validco]

A consumer founder/operator is winning this on Thursday. Is it going to be you?

[Valid @validco]

we've thrown one consumer poker night in SF, and our events are already being promoted on the official Luma San Francisco calendar.

A testament to what happens when you go above and beyond 💪

Register for consumer poker #2 here: https://t.co/6gCYFkFOys

[Valid @validco]

next consumer poker event at our SF HQ is next thursday, tap in

https://t.co/qw6bNTq7yJ

[Jake Baumann @Jake_Joseph]

Fake studio.
Fake mic.
Real job.

Every frame of this is AI.

AI that looks good is easy now. AI that beats your best ad and knows what to make is the hard part.

[Valid @validco]

UGC and AIUGC have been saturated for a while anyways

Thats why we build paid ads that convert and scale with ad spend

[Rahul Bhardwaj @rahulb_co]

AI ≠ AIUGC.

Here's a reel of AI formats without any fake people.

[Valid @validco]

Recently one of our ai influencer videos hit 10M views.

Why? Because a great hook is a great hook. Period.

Here's a breakdown of the video, why it performed so well, and how https://t.co/4WKZMzymOE uses our AI influencers to build infinitely scalable ai influencer content and mobile ads.

[Valid @validco]

Congrats to our three Consumer Poker Night winners 🏆♠️

They won the prizes. We took a few creative liberties with the celebrations.

A little taste of what Valid can do with video gen. Next poker night is Nov. 12th!

[Valid @validco]

@VidMob

[Valid @validco]

First-time founder: “This agency is hilarious. Their ads must be great.”

Third-time founder: “Show me how you test creative, measure CAC, and decide which ads to scale.”

Great advertising needs creativity and analytical discipline.

At Valid, we bring both.

[Valid @validco]

Whats the easiest "tell" if a video is ai slop?

The voice. Always.

[Valid @validco]

Only one day until @validco's first consumer poker event in SF, and it's going to be epic.

awesome prizes ✅
catered food ✅
consumer founders ✅
ecom leaders ✅
... goodie bags?? ✅

We believe in going above and beyond. Thats why over 60% of our new partners come from referrals.

Last few spots available for consumer poker night:
https://t.co/stoDJhPRSU

[Valid @validco]

The prizes are ready. Now we just need to see who takes them home. ♠️

This Wednesday, we’re bringing together consumer app founders and growth leaders in San Francisco for poker, good conversation, and a little friendly competition.

🥇 Ray-Ban Meta Gen 3
🥈 AirPods Pro 3
🥉 AirTag 4-pack

A couple spots are still open—grab yours through the link below. See you at the table. https://t.co/stoDJhPRSU

[Rahul Bhardwaj @rahulb_co]

AI editing is about to have it's Claude Code moment.

[Valid @validco]

How do you see advertising changing in the next two years?

[Valid @validco]

It costs https://t.co/4WKZMzymOE $50 to generated a 60 second ad using AI models.

If you used the first take from seedance 2.0, 60 seconds of AI video costs about $18.

But at https://t.co/4WKZMzymOE, we don't just put out AI videos, we make AI ads that convert.

So on average, we are generating ~ 150 seconds of footage for a 60 second ad. Nearly 3x.

Thats how we continue to drive value for our partners, as the only AI-first advertising agency.

[Valid @validco]

@dan__rosenthal Building software takes no time at all now. Thats why we built the first AI-native ad agency, and use AI to scale our insane creatives 🔥

[Valid @validco]

@ElliotPadfield what is the commercial license on this? Or is it just for entertainment.

[Valid @validco]

We've approved the first 10 for our Consumer Poker Event next week (10/28) at our SF office.

Only 15 spots left.

Someone is taking home the Meta Ray Ban Gen 3s.

If you are building the next big thing for consumers, it could be you 😎

https://t.co/iRK8JvhIT3

[Valid @validco]

aura

[David Im @davidim]

As a builder in the AI video space, I was terrified about how much markup API providers charge for simply routing the models.

Higgsfield API adds a 40% markup even with its maximum advertised discount. Fal adds 100%. Runway adds 414% (Seedance 2 480p)

I might be hated by the industry, but : 


Today, we’re launching Sume API, the first image & video model provider with 0% markup.

For example with Seedance 2.5 1080p
• 50% cheaper than fal
• 50% cheaper than higgsfield api (29% even with biggest discount)
• 28.02% cheaper than kie ai

The routing infrastructure layer is never the moat. We believe that APIs should be commoditized, and the moats will be built at the application layer.

Check the pricing comparisons below, and see how the broken industry is saved.