I'm fascinated by trends.
When you're early to one it feels like you have a secret that no one knows.
Some real world examples:
Creatine - 2021
Pickleball - 2020
Cold Plunge - 2020
Crypto - 2020
Keto - 2018
Psychedelics - 2018
Air fryer - 2018
Podcast - 2015
Crossfit - 2011
This was 1-year before each trend hit mass awareness.
What's a trend that you think will hit critical mass 1-2 years from now?