variable

We design new ways of experiencing data.
Data Art and Generative Design Studio in London.

[variable @variable_io]

Full case study of Spirit Plant - our biggest project to date - is finally live! 🖼️🌱🌷
Learn more about
- the installation concept
- tech behind the generative plants and simulation
- UI/UX design
- and more... link below

#spiritplant #Expo2025 @ExpoPL #digitalart

[Marcin Ignac @marcinignac]

Second half of @variable_io @dmnsgn will be doing a "Lightning Talk" Thursday at https://t.co/EDZ0UZHJle giving a quick insight into SpiritPlant our biggest project of last year. Come say hi! Multiple screens, multiple devices, interaction, generative design, GPU compute and more!

[Marcin Ignac @marcinignac]

Back to Poland! I'm going to speak about brand algorithms and creative coding in design at GrafConf this week.

What's the difference between branding based on algorithms compared to traditional design? How do you automate creation of assets without loosing control over the final outcome? What's our role once AI does big part of our daily tasks? + hard earned lessons and couple of cool demos and experiments I haven't shown before.

Can't wait for Q&A and learning from others.

[variable @variable_io]

RT @marcinignac: Will Novak Djokovic's flower bloom again at Wimbledon this year? In 2019 when he won the championships agains Federer we v…

[variable @variable_io]

Full case study here https://t.co/FUuB20ffUa

[variable @variable_io]

It's one thing to deliver data driven branding project and another to see it being used and loved! Fantastic collab with @Invicomm for @Maintel.

[variable @variable_io]

Osaka Expo and our installation Spirit Plant have come to a close after 6 months and hundreds of thousands of plants created.

It is with incredible gratitude towards PAIH and Grupa Gdyby that we celebrate the Polish Pavilion’s Gold Award from the Bureau International des Expositions (BIE) for "Best Exhibition Design"—a testament to a collective vision and months of dedication to deliver a top-tier generative experience.

[variable @variable_io]

Full case study here https://t.co/mbcboQFQ7L

[variable @variable_io]

Yet another award for Centersquare brand we worked on with @jkrGlobal. This time Innovation by design awards 2025 by @FastCompany.

This project keeps on giving!

[variable @variable_io]

https://t.co/L26tlFm0Z7

[variable @variable_io]

Full case study here https://t.co/3fSZDxKzyA

[variable @variable_io]

New case study: Plant Futures 🌸📈

How will the flower bloom in 2100?

We collaborated with artist Annelie Wallin to create a generative web tool that visualizes how the Circaea Alpina flower might evolve in response to future climate conditions.

Drawing from real data, the project transforms this rare Finnish plant into a living story of environmental change and poetic botanical futures.

Follow the link below to find out more.

[Marcin Ignac @marcinignac]

Anyone up for nano-banana Nodes?

Turns out that adding gemini-2.5-flash-image-preview is not that hard. But the wait after each prompt... ⏱️☕️

[Marcin Ignac @marcinignac]

A 1100 words about what JavaScript/WebGL can do, why not all generative art is NFTs or genAI and more.

https://t.co/q7zNSWlJ6q

[variable @variable_io]

https://t.co/f4EnRB8CeL

[variable @variable_io]

14 tablet interfaces, 9 projectors, and 3 GPU-heavy computers split across 2 floors.

Thousands of generative Spirit Plants created every day for @ExpoPL at Osaka Expo 2025.

How did we do it? Find out in our latest technical write up in the link below.

[variable @variable_io]

@hebbia @pentagram https://t.co/AkpEMm4YXr

[variable @variable_io]

What if brand was an algorithm?
Our latest case study is a motion design tool for @hebbia developed for @pentagram.

Building upon a stunning brand we've created a dynamic grid that moves, adapts and is intuitive to use.

Follow the link below to discover how implementing branding system in code can deliver bespoke yet consistent assets, saving time and money.

[Marcin Ignac @marcinignac]

Blast from the past: Critical Dialogues artwork displayed at Digital Catapult HQ in London.
That rotating screen....

[Marcin Ignac @marcinignac]

So Grok 4 came out and I always wanted Figma integration in @nodes_io so I vibe coded myself one. No more genAI videos in your mockups. Bring mockups to you art instead!

[variable @variable_io]

Lovage Flower - one of polish herbs from our Spirit Plants artwork.

Traditionally used in love potions to ensure happiness for future lovers.

#SpiritPlant #Expo2025 @ExpoPL