Pablo Penny

Managing Director at Phiture - Mobile Growth Consultancy -

[Pablo Penny @vaspab]

@Jason I’m in

[Pablo Penny @vaspab]

@itsolelehmann cowork

[Phiture @phiture]

ASAi+ is now https://t.co/KqpnVGfvaE — It’s the same product with a sharper name, and an even bigger ambition:

Catchbase aims to be the leading AI-powered platform for fully automated campaign management.

Today, Catchbase already helps countless UA teams get more from Apple Ads — more performance, more efficiency, more scale.

It's purpose-built to replace hours of manual tweaking with real-time AI decisions.

Built with reinforcement learning at its core, Catchbase helps top UA teams with:
— Bid optimization that hits CPA or ROAS goals.
— Keyword Prioritization that maximizes relevance and volume.
— Dynamic Budget Adjustment that scales what works.
— Reliable insights teams can actually use.

Results from teams using Catchbase:
— Meditation Moments decreased the Cost per Subscription by 66%
— Pinger increased installs by 31% while reducing CPA by 23%
— onX increased installs by 29%, while reducing CPA by 6.6%

Catchbase is built for marketers who treat Apple Ads like the performance channel it should be.

Try Catchbase free for 30 days — and watch your numbers move, from Day 1.

[Phiture @phiture]

More speakers, more brainpower = more reasons to be at Growth Phestival.
Here comes another wave of names joining us on stage in Berlin this September. It will be our most stacked lineup yet, but not only because we've expanded on topics beyond ASO:
🎤 Rodolphe Helderwerdt, VP of Marketing, Tandem - Language Exchange
🎤 Amanda Allegrini, Head of Marketing, OneFootball
🎤 Andy Carvell, Co-Founder & CEO, Phiture
🎤 Julien Friedland, Sr. Growth Manager, Adobe
🎤 Christopher Neiber, Digital Product Marketing Manager, Raiffeisen Bank International AG
🎤 Klemen Pivk, ASO manager, OUTFIT7
🎤 Hicham MASSAMBA WA, Senior Mobile Growth Consultant, Phiture
🎤 Cole Dennis, Creative Manager, Phiture

It’s one thing to hear best practices and another to sit across from someone who’s tested five variations, tanked three, and knows (important!) why two of them finally worked.

Tickets are still available here (limited amount!): https://t.co/MkJJxs1Fvu

[Phiture @phiture]

The second round of speakers on the Growth Phestival is here, and it is for the experts.
Growth Phestival is all about knowledge-sharing and talking about the real reasons behind growth. For round two of our speaker announcements, we’re bringing together independent experts, sharp consultants, and in-house leaders across every corner of app growth, but not to pitch, to share what they’ve learned: what’s working? What’s changing? What’s dead?
Expect tactical depth across: ASO, CRM, Paid UA, Measurement & Analytics, product-led growth, and everything that happens in between. Our expert round is going full-funnel, and brings you topics like:

→ Should you still be using an MMP in 2025?
→ Paid user acquisition: post-privacy strategy, scaling what still works
→ ASO: localizing for retention, not just installs
→ CRM: turning messaging into meaningful lifecycle impact
→ Analytics: how the best teams structure their dashboards and KPIs
→ SEO and performance: what “agentic marketing” looks like today
→ Product-led growth: how growth and product are aligning in 2025
→ AI for growth teams: workflows, tools, and what’s actually sticking

Join us in Berlin, Club Ost in September.

Get your tickets here: https://t.co/MkJJxs1Fvu

[Phiture @phiture]

🥁 Introducing our second AI innovation for mobile growth: ASAi+

Experience next-gen Apple Search Ads campaigns with AI-based Keyword Prioritization, Bid Optimization, and Dynamic Budget Adjustments.

Learn more here: https://t.co/a1yqg4jLMV

[Thomasbcn @Thomasbcn]

For the #100 edition of the ASO Monthly newsletter, @phiture is releasing its massive 600pages #ASO ebook for free (2022 edition)

https://t.co/NkFKFxzq4d

[Phiture @phiture]

Today, we are incredibly excited to announce the first wave of speakers for this year's @asoconference with you. Join us to hear from industry leaders sharing growth lessons that you can apply to your app or game.

Meet the first part of the line-up:

[Churn FM @churnfm]

🎙️This week on the show we have @andy_carvell CEO & Co-Founder of @phiture.

In this episode, Andy shared their systematic approach to activation and engagement at Phiture to increase mobile app retention. Click to listen: https://t.co/ojop2Vct6q

[Thomasbcn @Thomasbcn]

#ASO at scale

@phiture's PressPlay can run 500+ Play Store Experiments concurrently, through CSL

via @moritzdaan

[Phiture @phiture]

Incredibly proud of our User Acquisition teams for winning the UA Company of the Year award at @apppromotion #APSBerlin! 🏆

[Business of Apps @BusinessofApps]

Phiture launches AI Labs and new ChatGPT ASO PlugIn: https://t.co/9EO0Enk6v5 via @phiture

[andrew chen @andrewchen]

I am sick of chatGPT’s standard responses which are way too verbose, full of repetition and apologies for being an AI 😂

Turns out you can alleviate some of this setting up chatGPT’s custom instructions feature and googled to see the top setup on Reddit

Lo and behold, there were some pretty good ones already. Found the below example pretty useful so wanted to share (Thanks m4rM2oFnYTW for posting them)

—

1NEVER mention that you're an AI.
2Avoid any language constructs that could be interpreted as expressing remorse, apology, or regret. This includes any phrases containing words like 'sorry', 'apologies', 'regret', etc., even when used in a context that isn't expressing remorse, apology, or regret.
3If events or information are beyond your scope or knowledge cutoff date in September 2021, provide a response stating 'I don't know' without elaborating on why the information is unavailable.
4Refrain from disclaimers about you not being a professional or expert.
5Keep responses unique and free of repetition.
6Never suggest seeking information from elsewhere.
7Always focus on the key points in my questions to determine my intent.
8Break down complex problems or tasks into smaller, manageable steps and explain each one using reasoning.
9Provide multiple perspectives or solutions.
10If a question is unclear or ambiguous, ask for more details to confirm your understanding before answering.
11Cite credible sources or references to support your answers with links if available.
12If a mistake is made in a previous response, recognize and correct it.
13After a response, provide three follow-up questions worded as if I'm asking you. Format in bold as Q1, Q2, and Q3. Place two line breaks ("\n") before and after each question for spacing. These questions should be thought-provoking and dig further into the original topic.

[Pablo Penny @vaspab]

New meta AI smart glasses looking pretty awesome

[Daniel @growing_daniel]

Okay this is sick

[Phiture @phiture]

How is #AI changing mobile growth?

Take a look inside Phiture’s AI Labs 🤖🔬 https://t.co/3uEqovyAdb

This is our digital playground where our Team are creating new, AI-powered ways to deliver growth for our clients, with already impressive results 💡

[Phiture @phiture]

Phiture's Design Team excels in #motiondesign for top apps worldwide. Learn how we ace localization with efficient processes and best practices. 🎨📱 https://t.co/6g6Rj0CK9D

[Andy Carvell @andy_carvell]

The Pilot of my Brave New Digital World newsletter is out. Side note: I've realized it's a bad idea to put my own commentary in the link previews, since everyone just assumes (fairly) that preview boxes are autogen content. Next issue i won't do this.
https://t.co/AFuF3IBXvk

[Phiture @phiture]

🚨 Don't miss our webinar today on personalized user journeys from web to app! 🌟 Learn how to leverage data & tailor messaging, featuring use cases from @branchmetrics Journey & Apple Search Ads.
🗓️ July 27, 10:00 AM PST
🌐 Register 👉 https://t.co/fKUFHPmlEi

[Phiture @phiture]

It’s another eventful #WWDC23! You can now read our keynote recap, with all the highlights relevant to mobile growth practitioners https://t.co/7MK5iiQYR7

[Growth Phestival @growthphestival]

Not long now! Joining us in Berlin? The hottest ASO topics, dynamic workshops, and case study sessions await. Plus, seasoned app growth marketers share their mistakes and learnings in a live on-stage podcast.
🎟️ Get your ticket here: https://t.co/9BW7qGJGKQ

#ASOConference