Is your brand something your ideal customers want to remember?
Build a brand by first of all deeply understanding your ideal customer and their pain points and desires.
Then create a story that deeply resonates and allows the customer to relate.
Finally, create a product that delivers on the story and solves each of the pain points of the customer.
Doing this helps you set your brand apart in a sea of products and allows you to stop competing on price alone.
@BlackLabelAdvsr I 100% agree. Imagine waking up every morning wanting something bad to happen. Life is too short to live that way. You may as well embrace the positive changes and take advantage of them.