Mark Vanderstraeten

digital immigrant passionate about customer XP & data driven marketing

[Mark Vanderstraeten @vdsmark]

This is what happens when marketeers rely on automated content processes, not having the slightest clue about the way their customers will experience the message they sent. On top of this, it shows that KFC marketing professionals could use some history lessons.

[The Associated Press @AP]

KFC has apologized for accidentally sending a push alert to its app users in Germany that appeared to urge people to order food to commemorate the 84th anniversary of Kristallnacht, when Nazis terrorized Jews throughout Germany and Austria. https://t.co/uK4VOsvdLb

[NGDATA @ngdata_com]

CDPs are a must-have #MarTech solution for exceptional customer experiences, but are you realizing your full #CDP potential? Check out three best practices I recommend following to achieve your commercial and #customerexperience goals. https://t.co/n6aZHIE9ek

[Mark Vanderstraeten @vdsmark]

Respecting your competitor, is respect for yourself - BMW & Mercedes a... https://t.co/5xyUbB9lTU

[Mark Vanderstraeten @vdsmark]

Customer Journey Maps - Walking a Mile in Your Customer’s Shoes https://t.co/sqlu6L5A5S

[NGDATA @ngdata_com]

What is the value of AI and machine learning for marketers? Come to meet us at Supernova event tomorrow! In Antwerp, Belgium. #NGDATA #customerexperience #CDP #digitaltransformation #marketing

[NGDATA @ngdata_com]

And we’re glad to be part of It ! #customerexperience #DataAnalytics

[NGDATA @ngdata_com]

NEW: 3 Data Governance Best Practices for Banks & Financial Services Companies https://t.co/kNxnTTBJMM

[Ricky Gervais @rickygervais]

“It’s coming home” is the exact phrase my mum used to use, as she looked out of the window & saw my dad stumbling from the pub. True.

[EMARKETER @eMarketer]

For #digital shoppers, happiness is that feeling when an online order is complete, confirmed and being processed: https://t.co/v7DPoArIw1

[Hugues L. Rey @huguesrey]

ARTIFICIAL INTELLIGENCE MARKETING IN 2018: IN-DEPTH GUIDE https://t.co/DH2jhdpX4E

[NGDATA @ngdata_com]

#INFA18 May 21-24 in Vegas! Check out @stevenn present on Transforming to the Customer Engagement Model of the Future https://t.co/Rv8c3S534w

[NGDATA @ngdata_com]

The #CDP Powered by Artificial Intelligence: Tomorrow's Customer Data Platform, Today. https://t.co/fQazQiFbNq

[NGDATA @ngdata_com]

New: Top 50 Marketing Analytics Tools https://t.co/JsQ2lCq52g

[Mark Vanderstraeten @vdsmark]

RT @jasonlk: The more you endlessly scroll on Facebook, the bigger the risk to your mental health https://t.co/QeazThH8i0

[Mark Vanderstraeten @vdsmark]

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results https://t.co/JnuWisOYAT

[NGDATA @ngdata_com]

Increasing Demand for Data-Driven Customer Experiences Fuels NGDATA’s Global Growth and Innovation of Next-Gen Customer Data Platform https://t.co/nHkh9U2x63

[NGDATA @ngdata_com]

Looking to provide your customers a superior CX? See how customer experiences are optimized using Lily™ and its Customer DNA. https://t.co/iOK5nA6JQF

[Econsultancy @Econsultancy]

The five things marketers must do to prove digital marketing ROI https://t.co/Gff7Y42XPJ

[Mark Vanderstraeten @vdsmark]

Churn is the single metric that determines the success of your subscription service. https://t.co/xjJfPRg5Sm #customerretention #CustomerXP