To be contextually relevant means prioritising the how individual words and phrases relate to each other, the demography of the audience they target and its geolocation.
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AR bridges the gap between the physical and the digital
Read the full article: Ready for your close-up? How virtual make-up aisles are making the future of advertising moreΒ attractive.
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Make sure your budget allows for some flexibility to react to online feedback and optimisation as the native ads campaign progresses.
Read the full article: What type of native advertising format is best for you?
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Where customers are increasingly distant when it comes to the purchasing context, AR makes it easier to imagine the product.
Read the full article: Makeover 2021: How to Whip Your Digital Marketing into Shape
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Needless to say, this process is constantly evolving and will continue to do so as we witness increasingly AI based technologies emerging to help increase the success of contextual advertising.
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A key part of advertising is to create relevance, and augmented reality certainly does that
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