Most consumer apps are scaling wrong.
Ads = cash bonfire.
Influencers = rented attention.
Here’s the system smart founders use to drive installs without burning millions 🧵
really blessed i get to wake up everyday and just create
i make content for a living, build apps and just started making music again for fun
2 years ago I worked in a warehouse 55 hrs a week and couldn’t find time to create at all
If you’re a hyperactive, high agency type of guy, the only path where you don’t go insane is entrepreneurship. It’s the only life that will stimulate you enough and put you in different situations and problems that actually make your brain function. The more you try to tame that energy the less you will feel alive. Some of us were made for complexity and ambiguity. The safe path is the most dangerous one. You know deep down you’re made for something different. Business is what gives you that. Avoid traditional jobs at all costs. Of course the price is high stress, uncertainty and lots of ups and downs… but let’s be honest, would you have it any other way? No. It’s too boring.
Kevin O’Leary thinks the highest paying job right now is customer acquisition on social media
“I used to pay those guys $48,000, now I’m paying them $250,000 because you can measure their work based on customer acquisition every week”
“Most of them become contractors, they make half a million dollars a year because they know how to take content, turn it into a 59 second ad on social and acquire 200 customers”
“Those people in their early 20’s are so valuable now. If you know how to use your phone, somebody wants to hire you”
Idk if life can get much better than this I get to work on cool projects with my friends press buttons on my computer and make tiktok’s all day and get to call it work
6 viral videos in a row
Creators don’t “get lucky.”
We understand hooks, tension, and what 22-year-olds actually talk about at 1am.
Brands don’t need bigger influencers.
They need UGC creators who know how to manufacture attention.
If you’re building an app and want this kind of pressure on the timeline, you know where to find me.
The apps getting 100K+ downloads aren't running traditional ads anymore.
They're flooding TikTok and Instagram with UGC that looks native to the platform.
The secret? Volume + authenticity > one "perfect" ad creative.
We help mobile apps produce 300+ pieces of UGC monthly. DM "scale" to learn how.