Vikas Bagaria

Founder @peesafe | Enabling better hygiene for you since 2013 | Leading the conditional based monitoring system since 2002

[News Arena India @NewsArenaIndia]

Indian Women's Cricket Vice-Captain Smriti Mandhana plays with young girls.

[ANI @ANI]

#WATCH | Mumbai: Indian Women's Cricket Vice-Captain Smriti Mandhana plays cricket with young girls while attending the Pee Safe 'Play In Comfort' event.

[Vikas Bagaria @vikkivik]

“Early to bed, early to rise work like hell and advertise.” Ted Turner #CNN

[Vikas Bagaria @vikkivik]

Next few days!
With non other than the inspiration to 100s of new age FMCG brand

#SanjivMehta #Unilever #PeeSafe

[Vikas Bagaria @vikkivik]

I left Calcutta in 1999 — not because I stopped loving her, but because she stopped giving us reasons to stay.

For 25 years, I watched from the outside as a city that once led India in industry, intellect, and innovation slowly faded into a story we told at adda sessions half pride, half heartbreak.

But something feels different today.

The political winds have shifted. And for the first time in decades, Bengal has a real mandate A blank canvas — to become what it once was. Not by rebuilding the steel empires of the past, but by racing toward the future. Tech corridors. Startup ecosystems. Ease of doing business. Industrial peace. The same brilliant Bengali mind that built modern India's intellectual backbone now finally backed by policy that matches its ambition.

Calcutta didn't lose its talent. It exported it to Mumbai, Bangalore, Delhi, London, New York. People like me.

The question now is: will the city call us back?

I genuinely believe this is Bengal's inflection point. The Gateway to the East can open again not nostalgically, but boldly.

Amaar Kolkata. Still. Always…. Sonar Bangla ❤️

Here's hoping this time, we don't have to leave to succeed. 🙏

#Bengal #Kolkata #Revival #NewBengal #BackToTheFuture #ProudCalcuttan

[Vikas Bagaria @vikkivik]

Nostalgic to watch the former NTDV crew back in action with Decoder

[Inc42 @Inc42]

"Our brand name is our biggest moat."

Rithish Kumar co-founder of @PeeSafe, on how brand recall became category dominance.

Consumers don’t search for toilet seat sanitisers — they search for PeeSafe.

The brand has become synonymous with the category, much like Xerox for photocopying. Even global hygiene giants have entered the space — and failed to compete.

It’s not just a product, it’s top-of-mind recall that drives demand.

Watch to understand how branding builds long-term defensibility 👇

#Inc42 #reels #branding #D2C #consumerbrands #marketing #startups #growth #brandstrategy

[Apollo Pharmacy @ApolloPharmacy]

Have you ever had a full day planned out, only for your period to arrive unexpectedly and throw everything off track? It doesn’t have to be that way. With the right period care essentials, just like these picks from PeeSafe, you can stay comfortable and move through your day with ease!

Discover premium women’s wellness essentials all March long at great offers, only at Apollo Pharmacy.

#PeeSafe #WomenWellness #CelebrateHerHealth #WomensDay #WomensDay2026 #DailyWellness #MenstrualHygiene #HealthandWellness

[Vikas Bagaria @vikkivik]

The Supreme Court recently ruled menstrual health is a fundamental right in India. 🩸
68 million girls miss school every year because of their period.
This is why we built @PeeSafe.
Today isn’t just a legal win. It’s personal.
Full story here 👇
https://t.co/vGLhrG5mqH

[Indiantelevision.com @ITVNewz]

@PeeSafe launches podcast ‘Unmute with Pee Safe’ to help women own their voice

https://t.co/48QO07KhoL

[Vikas Bagaria @vikkivik]

Crude very Rude

[Vikas Bagaria @vikkivik]

Women aren’t just holding back ideas at work.
They’re holding back their entire voice.

I’ve seen it too many times while building Pee Safe
Brilliant women softening sharp opinions. Adding “Sorry, Just My Two Cents” before sharing gold. Qualifying every bold thought with “Maybe I’m Wrong, But…....” Not because they lack confidence. But because the room has conditioned them to shrink.

Research backs this up, studies show women are far more likely to self-censor at work, especially in leadership roles, out of fear of being seen as “Too Aggressive” or “Difficult.”

That’s not just unfair.
It’s a massive loss for Teams, for Innovation, for Progress.

That’s exactly why we’re launching Unmute with Pee Safe. Because true empowerment isn’t only about feeling safe in public spaces about feeling safe to speak Loudly, Clearly, Unapologetically in every room.

As leaders (and as humans), we have one job this Women’s Day season:

Create spaces where women never feel the need to edit themselves. Where ambition comes without disclaimers. Where voices that have been muted for too long finally get turned up.

To every woman reading this (and to every ally):

* Your voice doesn’t need permission.
* Your ideas don’t need qualifiers.
* Your ambition is allowed to be loud.

Unmute it. Starting today.

Watch the Unmute trailer below—what’s one thing you’ve held back at work that you’re ready to say out loud? Drop it in the comments. Let’s start the conversation. 🔥

[Pee Safe @PeeSafe]

This Women’s Day, we’re turning the volume up. 🔊✨
For every time women were told to be “likeable.”
For every moment they dimmed their voice to fit in.
Now, we unmute.

Our Women’s Day podcast teaser is live. Real stories. Honest conversations. Unapologetic voices.

#womensday

[Geetika @Geetikaa_sodhi]

Nirbhayaaa Awareness Programme and Distribution of Pee Safe Sanitary Napkins and Toilet Seat Sanitizers for the students of Vidya School, NIOS, Gurugram(by Vidya NGO).
Topics -
Menstrual Health and Hygiene
An Introduction to Uterus Cancer
Complete Care in Heavy Flow Periods.

[Vikas Bagaria @vikkivik]

Thank you doc.

[Dr Ritesh Malik @drriteshmalik]

massive congrats @vikkivik for the raise. grateful to be one of the earliest angel investors 🙏🏻

[Alka Goel @alwaysalkagoel]

Indu’s justice system needs an overhaul. Small minor commercial case has been dragging on for 3 years. And when th final hearing date arrived - the judge got transferred. And the new judge wants to start from the beginning. 👀

[CNBC-TV18 @CNBCTV18News]

After a landmark #SupremeCourt ruling recognising #menstrualhealth as a fundamental right, #women’s health is in sharp focus.

@PeeSafe’s @vikkivik talks to @ShrutiMishra_ about the $32M fundraise, profitable growth, offline expansion, #Qcommerce and global growth plans.

[Vikas Bagaria @vikkivik]

Not a single mention on Defence in today’s union budget

[audium capital partners @audiumcp]

Pee Safe raises funding from OrbiMed to scale retail quickcommerce push https://t.co/BDWNxg1bxt

[Inc42 @Inc42]

Femtech startup @PeeSafe has secured $32 Mn (INR 290 Cr) in its Series C round from Netmeds-backer OrbiMed in a mix of primary and secondary share sale.👇

Pee Safe said that the fresh capital will be used to expand its offline retail footprint, strengthen brand-led marketing, while also expanding rapidly across quick commerce and leading marketplaces.

“This investment enables us to significantly deepen our offline distribution while also accelerating momentum across quick commerce and ecommerce, allowing us to reach more consumers at scale,” Pee Safe cofounder Rithish Kumar said.

In addition to the capital infusion, OrbiMed’s Dr Sunny Sharma and Sumona Chakraborty will join Pee Safe’s board.

Founded in 2013 by Vikas Bagaria and Srijana Bagaria, Pee Safe was launched to bring affordable sanitary solutions with body-friendly products that focus largely on reducing health and wellness complications for women. Kumar joined as a cofounder of the brand in 2017.

Read the full article here- https://t.co/1nUSIDigbn

#news #Inc42 #femtech #tech #funding #investment #expansion #businessnews #business #India #OFS