The "Chutta" Distribution Hack The Case: Pulse Candy.
Pulse Candy generated 300 Crores in just 8 months.
They didn't spend millions on ads. They targeted the shopkeeper, not the customer.
In India, shopkeepers never have 1 rupee change ("Chutta").
KFC Ran Out Of Chicken... And Turned It Into A Marketing Win
In the UK, KFC had a logistics issue and literally ran out of chicken. Instead of hiding it, they printed a full-page apology ad with a bold twist:
"FCK. We're sorry."
🔥It became the most viral brand apology ever.
As part of my Physics assignment, I was assigned a research paper written by Prof. Tanuj Gupta (@tanujtnj) on Erbium substitution in Ba₂Co₂ErₓFe₂₈₋ₓO₄₆ improves its magnetic and dielectric properties.
DOI:https://t.co/g6NimgeEJ7…
#hexaferrite#erbium
A brief to it-:
Nirma’s Mr. Tanuj Gupta & team studied M-type lanthanum substituted strontium cobalt hexaferrites, which enhanced magnetic strength. This cost-effective, scalable material suits industries and high-performance tech. Visit: https://t.co/JyD1cBpPpA #Hexaferrites#Magnetic#XRD
As part of my Physics term assignment, I was assigned a research paper written by Prof. Tanuj Gupta (@tanujtnj) on the synthesis of M-type Ba-Pb-Co hexaferrites with optimized magnetic and dielectric properties.
DOI:-https://t.co/CWgYErFiPD
#Hexaferrites#Dielectrics