Callum McIntyre

YouTube Strategist 🚀 Building Velocity ⚙️

[Matt @mattamys]

I'm honoured to have been shortlisted as the @SkySports Grid Insider! This means I have the chance to bring my love of Formula 1 and passion of making YouTube videos to the telly!

But I need your help, it's a public vote and I'm up against some incredible competition - so if you want to see on @SkySportsF1 in Barcelona, please click the link below! #SkySportsGridInsider

[Callum McIntyre @virtuallycallum]

@davidperel I don't think there is one... 🤔

[Callum McIntyre @virtuallycallum]

@hunterhammonds Xero, unfortunately. Feels like using a Windows XP app tbh.

[Callum McIntyre @virtuallycallum]

@TommoMcCluskey Ooo, I didn't see this!

I prefer the simple one, but an idea for text could be 'IT'S ON.'

Again, simpler and easier to read.

Excited to see how the vid does

[Callum McIntyre @virtuallycallum]

The simpler the thumbnail the better. 3 subjects is my rule, but some ideas you can boil down to fewer.

This is a banger from @TommoMcCluskey

The thumbnail is SO SIMPLE that it grab attention. Then the title does the heavy lifting to earn the click.

This will FLY.

[Callum McIntyre @virtuallycallum]

@CHIPFAT_ That was chaos. I loved it.

[Callum McIntyre @virtuallycallum]

@TintinSmith Interesting! I think about this a lot!

[Callum McIntyre @virtuallycallum]

The best sign that things are going for a client's channel?

The top 5 channels start copying your packaging, editing style and video ideas.

Then you know you're winning.

[Callum McIntyre @virtuallycallum]

@misaace7 @McLarenF1 @YouTubeCreators What do you need?

[Callum McIntyre @virtuallycallum]

An absolutely INSANE Saturday at Silverstone with @McLarenF1 and @YouTubeCreators

As a long-time F1 nerd, the first time stepping into the garage and seeing the team working on the car was next-level.

The speed of work, the provision of the engineers, the detail of feedback from the drivers... An unbelievable operation.

[Callum McIntyre @virtuallycallum]

@davidperel @24HoursofSpa I refuse to believe this is real in-helmet audio.

The words I would have been screaming 🤦‍♂️

[Callum McIntyre @virtuallycallum]

I'm the one sending it down lane two screaming 'THHHROUGH goes Hamilton'

[Sam Hosier @AutoInfatuation]

Incredibly accurate 🤣

But which one are you? 🤔

[Callum McIntyre @virtuallycallum]

@CHIPFAT_ Mat Armstrong

[Callum McIntyre @virtuallycallum]

@davidperel @24hNBR @FerrariRaces @kondoracingteam Let's go!

[Callum McIntyre @virtuallycallum]

@davidperel @24hNBR @kondoracingteam @FerrariRaces Excited for you Dave! Will be watching along!

[Callum McIntyre @virtuallycallum]

@hunterhammonds Day one? You're a brave man!

I remember doing this with iOS 12 and it absolutely cooked my phone. Never again.

[Callum McIntyre @virtuallycallum]

If we know that 80% of the views on your channel come from 20% of the videos, why are you still expecting linear growth?

Here's the exact strategy I used to grow a channel 160% in 90 days.

If you've been creating for a while, you will have a handful of outliers that achieve so much success, that they dwarf the rest of your yearly output.

I'm a big believer that to grow a channel fast, you should look to raise the roof rather than raise the floor. Seek to have bigger hits than minimise misses.

Every channel has flops. But not every channel has the big spikes.

So, how should we change our strategy with that in mind?

Use 3/4 of your uploads to maintain.

These are videos that build on previous successes and engage the returning audience. These are the heartbeat of your channel.

Use the 1/4 to build.

Make videos that have the potential to hit every viewer in your niche. These are broad appeal, high value and, often, high-lift to produce.

They leverage your unique advantage, they are novel, and reward your viewers better than any other channel can.

In other words, you're giving them the best chance at reaching more of your ideal viewers than the rest of your channel combined in the last 3 months.

Providing these are the right viewers, you flood your channel with new viewers. They watch video after video, and the channel-wide view takes a massive leap.

I'm not just waffling about this, I'm doing it.

One of my clients is 160% up in the last 90 days because of this *exact* effect. I will be dropping that case study soon - follow if you want to see that.

[Callum McIntyre @virtuallycallum]

Read this week and it's become my #1 most highlighted book.

Actionable.
To the point.
Excellent.

[Reads with Ravi @readswithravi]

the book the lesson

[Callum McIntyre @virtuallycallum]

@sniffpetrol I recognise that barn...

Having driven Edwin's Beat - I get the hype. Awesome little car.