VisCap Media

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[VisCap Media @viscapmedia]

RT @viscaptyler: Let’s go! @AWConferences has been a bucket list conference to speak at for years now!

First solo talk is going down in Du…

[VisCap Media @viscapmedia]

@viscaptyler Killer ad!

[TYLER STEPHENS @viscaptyler]

The Dirty Truth... Why your ads NEED to leverage secrets 🤫

Secrets, hacks, or new revolutionary things trigger an innate desire in us to be superior & to be free from fear & pain.

So USE those desires to create a common enemy.

How did we do that in this?👇

[TYLER STEPHENS @viscaptyler]

❌ STOP making tons of variations or 1000x hook tests

✅ START forming hypotheses behind every ad you test

Why?

To be in control. To gather the MAX amount of data from your tests.

Like & Comment '"TEST SMART"

& I'll DM the #12 types of hypothesis.

Must follow to DM.

[TYLER STEPHENS @viscaptyler]

Why Myth vs. Fact is my fav frameworks? 💸

1️⃣ Problems of competitors & objections = myths. They can be direct & immediately qualify a prospect.

2️⃣ The product's USPs = facts.

3️⃣ Intensify: Use the rest of the ad to compare, contrast & prove the product's superiority.

[TYLER STEPHENS @viscaptyler]

A simple way to 5x your video ads ROI on Facebook! 👇

Make claims vivid by intensifying them!

1. Find a mass problem: Underwear lines
2. Intensify the problem by saying things like meat roast butt
3. Rhetorical question: Gets the prospect to agree & keep watching

Test it!

[TYLER STEPHENS @viscaptyler]

A simple way to 5x your video ads ROI on Facebook! 👇

Break you ads down into 2 parts. The visuals & written / spoken

Master this! 🧵👇

[VisCap Media @viscapmedia]

@viscaptyler Love this ad!

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #14

✅ Leverage= HUMOR + negative hooks

How? 🧵👇

Comment 1-10 on how good you think this ad is!

[VisCap Media @viscapmedia]

@viscaptyler @dylanvanas @Cody_Iverson_ Got to watch this one at dinner!

[VisCap Media @viscapmedia]

@viscaptyler Great one here!

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #11

✅ Leverage social proof & authority via bandwagon effect.

How? 👇

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #8

How to make ANY product into a viral trend!

Master this! 🧵👇

[TYLER STEPHENS @viscaptyler]

Soo.. we started doing something wild.

Anyone at any level can get access to our IP & what we’re doing behind closed doors.

I go over our top performing ads every Friday @ 8am inside https://t.co/JC2QISzK9Y

I wish I would have started sharing this info a long time ago!

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #6

Leverage negative hooks 🪝

Master this! 🧵👇

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #5

A quick tip that leverages - MARKET SOPHISTICATION

Master this! 🧵👇

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #4

False vs Truth Framework. Why does this work?

#3 Reasons 👇

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #3

3x your AOV by using ⚓ Anchoring!

🧵👇
* Like this if you got value*

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #2

Here are #3 quick tips that leverage - Directing MENTAL Movies

🧵👇
* Like this if you got value*

[TYLER STEPHENS @viscaptyler]

How to support $500k+ of spend on a single video ad 💸 Pt #1

Here are #3 quick tips that leverage - Mass Education

Master this! 🧵👇