Your coaching client pays $10k and opens their program on their phone
You can barely read the text
The layout looks like shit
The video player barely works
The community is impossible to navigate
They just spent 2x their rent and he feels like he logged into a website from 2011
Your platform is your product's packaging
If it looks cheap on mobile, the whole thing feels cheap
Want to know how a client is doing in a coaching business?
Here's the process:
Check the course platform for lesson progress
Check the community app for engagement
Check the spreadsheet for their last check-in
Check Stripe for payment status
Check the calendar for attendance
Five different tools and 10 minutes gone just for one client
Now repeat that for the other 200
The reason most people stay average is because they keep searching for more information
Read another book, watch another video, scroll more for some inspiration
You need to act on what you already know and stop using research as procrastination
The clients who need the most help in a coaching program are usually the ones who don't say a thing about it.
They don't post in the community, they don't ask questions on calls.
They just slowly lose motivation.
By the time you notice, they've already decided to leave.
@arunkatariaa I personally donβt think you should be limited to one client
Once you have a clear system you can easily work on multiple projects at once so this is most likely an operational issue
Most coaching businesses have no way of seeing how their clients are doing after they pay
No engagement tracking, no progress data, zero clues about who's dissatisfied until the refund request hits.
They have sales pipelines, but they have nothing for client success.
Here are the key things that got me working with the biggest names in the info industry and building long-term relationships with them π
1. Speed
Clients will always value you being available 24/7. A message from your client should not go unresponded for more than 8 hours. That's only acceptable if you're asleep. If you have your eyes open then you should answer. No matter if it's a weekend, Christmas, or you're spending time with your family
Even if you can't solve their issue right then and there, give them a timeline and tell them that it's taken care of.
It makes them feel important.
2. Efficiency
This is related to the first point
It makes no sense in replying fast and having speed if you are not efficient
You should be always auditing your systems, processes, delivery and see where you can improve
A task that took you 1 hour a few weeks ago should be done in 20 minutes now
You literally have no excuse for this, just give Claude all the context of what you're doing and find the bottlenecks
3. Ownership
Don't just do what's asked
When you spot a problem that the client hasn't noticed yet, flag it and fix it yourself. If it takes you less than 15-20 minutes to do it then just do it
The ROI of fixing small things that you weren't asked to do, but they were real issues in the business is impressive
Clients will always appreciate that
As an operator you should always be perceived as "the person who has my back"
4. Just being the best lol (but seriously, 1-3 is how you get there)