Victor Rico

Hispanic & Latino Business Advisor, Entrepreneur Coach, Business Development Executive, Startup Investor 🇲🇽 living in 🇺🇸 -

[Victor Rico @voritic]

🚀 Empezó como newsletter.
🎙️ Se volvió podcast.
📘 ¡Y ahora es libro!

Hablemos de Producto ya está disponible para preordenar en Kindle.

Historias reales, decisiones con empatía y diseño de carrera con intención.

https://t.co/Pl0XJditqv

[Ben Kim @benkimbuilds]

mexico will continue to struggle to compete on the global stage of tech/software. here's why:

[Selección Nacional @miseleccionmx]

No solo somos 26… Somos los de aquí y los de allá. Hoy y siempre.

#SomosMéxico 🇲🇽

[Victor Rico @voritic]

@ponchodelosrios @usehandleai Felicidades equipo!

[Victor Rico @voritic]

@ponchodelosrios Me quedo con tres cosas: Un buen líder comercial hace la diferencia, que esta persona le reporte el CEO es clave y buscar alguien que haya hecho un playbook en ve sólo ejecutarlo es ideal.

[pendo.io @pendoio]

🚨 Pendomonium Speaker Spotlight 🚨

What happens when growth outpaces structure? ⚡️

Flash hit that moment—and turned it into a product-led growth advantage.

Join Maria Paula Rameh Guilger, Head of Product at Flash, at Pendomonium to learn how her team:

✅ Aligned customer journeys across multiple products
✅ Scaled in-app experiences with governance and personalization
✅ Drove 4x higher NPS response rates through in-product feedback loops

Register for Pendomonium 2026 now: https://t.co/f1XGX5qHxv

[Elon Musk @elonmusk]

For quality of life, it is better to err on the side of being an optimist and wrong, rather than a pessimist and right

[pendo.io @pendoio]

Not all conferences are created equal, and if you’ve been to Pendomonium before, you know it’s an event like no other.

With Pendomonium 2026 right around the corner, it's time to get ready for the best event of your career! Dive into the fast facts, discover everything you need to know before attending, and find out what makes Pendomonium so special in our blog: https://t.co/2QRUhdYYu2

[pendo.io @pendoio]

What does “product-led” look like when your product isn’t software—it’s a guest experience?

In this episode of Hard Calls, Anuar Chapur of The Palace Company shares how he’s bringing product thinking into luxury hospitality, using technology and data to support more human connections, not replace it.

🎧 Listen to the episode now to hear about hard leadership calls, memorable moments, and why the best experiences still come down to people: https://t.co/GLI0YXTOEB

[Victor Rico @voritic]

@WhaleEverything @NoLimitGains @grok DONE

[pendo.io @pendoio]

✨ Pendomonium is back and bigger than ever!

From AI-driven insights to 70+ sessions with a brilliant lineup of industry leaders, this year's product festival is shaping up to be the most exciting yet.

Unpack the details in our blog: https://t.co/08KaKYskXP

[pendo.io @pendoio]

What does it take to build a category from scratch?

In the latest episode of @Chargebee’s Second Acts podcast, Pendo co-founder and CEO Todd Olson shares the story behind Pendo’s early days—including why he ignored investor pressure to sell to marketers and instead built for product managers long before they had a budget line.

🎥 Watch the episode: https://t.co/2h7plZGJ0d

[Victor Rico @voritic]

@pendoio Happy 12th!

[pendo.io @pendoio]

Pendo first set out with a mission to help companies build products people love.

Today, on our 12th birthday, we’re reflecting on the incredible journey—and the people who made it possible. To every Pendozer past and present: thank you for your creativity, grit, and heart.

[pendo.io @pendoio]

Hey Austin Pendo users! We have something tailored specifically for YOU–an Austin Pendo User Group!

Join Keith Wagner from Balboa Solutions on October 2nd as he dives into his playbook for building a Pendo Center of Excellence. Save your spot now: https://t.co/4PpYdaF9Vv

[pendo.io @pendoio]

This just in–the legendary Marty Cagan will take the PendomoniumX London stage!

His keynote, Moving to the Product Operating Model, will explore how the world’s best tech-powered companies work, and how you can lead that shift.

Join us: https://t.co/OvQYWLZCMv

[pendo.io @pendoio]

The Salesforce community knows innovation moves fast—and there’s no better way to see it in action.

Pendo is excited to participate in @SalesforceBen's upcoming Demo Jam, where AppExchange partners have just 3 minutes to demo their apps! Register now: https://t.co/shA8h2t2pM

[Victor Rico @voritic]

¿Cómo innovar con propósito desde una gran empresa?

Platiqué con Lucas Patanó sobre producto, cultura y comunidad en LATAM.

https://t.co/Ixw4MHeUki

[Victor Rico @voritic]

Nueva edición de Hablemos de Producto, platiqué con Lucas Patanó sobre innovación con propósito en banca, cultura de producto y formación de equipos reales.

Del micrófono al backlog.

Lean la historia completa:

https://t.co/4rOx10CzD5

[Victor Rico @voritic]

Ready, set, go...

https://t.co/lDbUn7cM3p

[Victor Rico @voritic]

IYKYK